Consumer & Market Research

The Sleepy Girl Mocktail, a viral combination of tart cherry juice and magnesium mixed with sparkling water, surged in popularity via social media and wellness communities as a reflection of the rising tide of consumer...

Tetley Green Tea Slim Care is a functional green tea blend for health, enriched with L-Carnitine, designed to support fat burning and overall wellness. Green tea is rich in catechins, especially epigallocatechin-3-gallate (EGCG), which possess...

Health and wellness trends are shifting towards personalization, Holistic approaches and preventative care. Technological shift is spearheaded by Millennials and Gen Z, who value customization, digital access and evidence focused claims. Economic, global health and...

Health and wellness trends are shifting towards personalization, Holistic approaches and preventative care. Technological shift is spearheaded by Millennials and Gen Z, who value customization, digital access and evidence focused claims. Economic, global health and...

The global fruit spread market has experienced a significant transformation driven by the increasing demand for functional food product development and clean-label formulations. People now choose to consume natural spreads which combine flavour with nutritional...

In skincare categories, Serums are often thought to be superior compared to creams and gels when targeting a concern, in that they are concentrated and contain smaller molecules. Serums penetrate deeper into the skin, delivering...

Aging is the process of growing older, which involves a progressive deterioration of physiological functions and an accumulation of damage over time. Healthy aging is about maintaining physical and mental wellbeing to live a quality...

Increasing global awareness of health is elevating the role of vitamins and minerals for more than essential nutrition, and into preventive healthcare, and wellness. There are several disruptive trends shaping the global and Indian market...

The CDC reports that Americans consume over half of their daily food intake from ultra-processed foods, which are often high in sugars, sodium, and unhealthy fats. This shift, driven by societal changes, convenience, and aggressive...

The beverage industry undergoes fast changes because customers now seek products that combine health benefits with low sugar content and clean ingredient labels and functional properties. The market has shifted toward making sugar reduction a...