Consumer & Market Research

Numerous ready-to-drink (RTD) beverages marketed for energy are widely available across the European market, from global giants to regional brands. These drinks typically contain ingredients like caffeine, taurine, and B vitamins to boost alertness and...

The UK pet supplement market offers many options, focusing on joint health, digestion, skin/coat (Omega-3, salmon oil), and calming for both dogs and cats, with popular ingredients like Omega-3s, glucosamine, and probiotics; while not legally...

The nutraceutical and functional food industry is going through a change as consumers increasingly demand products made with wholesome, natural ingredients and clear labeling. Manufacturers are increasingly seeking plant-based sweeteners over artificial sweeteners like aspartame...

The Sleepy Girl Mocktail, a viral combination of tart cherry juice and magnesium mixed with sparkling water, surged in popularity via social media and wellness communities as a reflection of the rising tide of consumer...

Tetley Green Tea Slim Care is a functional green tea blend for health, enriched with L-Carnitine, designed to support fat burning and overall wellness. Green tea is rich in catechins, especially epigallocatechin-3-gallate (EGCG), which possess...

Health and wellness trends are shifting towards personalization, Holistic approaches and preventative care. Technological shift is spearheaded by Millennials and Gen Z, who value customization, digital access and evidence focused claims. Economic, global health and...

Health and wellness trends are shifting towards personalization, Holistic approaches and preventative care. Technological shift is spearheaded by Millennials and Gen Z, who value customization, digital access and evidence focused claims. Economic, global health and...

The global fruit spread market has experienced a significant transformation driven by the increasing demand for functional food product development and clean-label formulations. People now choose to consume natural spreads which combine flavour with nutritional...

In skincare categories, Serums are often thought to be superior compared to creams and gels when targeting a concern, in that they are concentrated and contain smaller molecules. Serums penetrate deeper into the skin, delivering...

Aging is the process of growing older, which involves a progressive deterioration of physiological functions and an accumulation of damage over time. Healthy aging is about maintaining physical and mental wellbeing to live a quality...