Consumer & Market Research

Health and wellness trends are shifting towards personalization, Holistic approaches and preventative care. Technological shift is spearheaded by Millennials and Gen Z, who value customization, digital access and evidence focused claims. Economic, global health and...

The global fruit spread market has experienced a significant transformation driven by the increasing demand for functional food product development and clean-label formulations. People now choose to consume natural spreads which combine flavour with nutritional...

In skincare categories, Serums are often thought to be superior compared to creams and gels when targeting a concern, in that they are concentrated and contain smaller molecules. Serums penetrate deeper into the skin, delivering...

Aging is the process of growing older, which involves a progressive deterioration of physiological functions and an accumulation of damage over time. Healthy aging is about maintaining physical and mental wellbeing to live a quality...

Increasing global awareness of health is elevating the role of vitamins and minerals for more than essential nutrition, and into preventive healthcare, and wellness. There are several disruptive trends shaping the global and Indian market...

The CDC reports that Americans consume over half of their daily food intake from ultra-processed foods, which are often high in sugars, sodium, and unhealthy fats. This shift, driven by societal changes, convenience, and aggressive...

The beverage industry undergoes fast changes because customers now seek products that combine health benefits with low sugar content and clean ingredient labels and functional properties. The market has shifted toward making sugar reduction a...

Functional nutrition bars are transitioning from stand-alone snacks to personalized, targeted wellness tools following modern consumer trends of holistic health, clean labels, and personalization. The space is moving beyond basic protein and fibre to specialty...

Bioenergy Life Science (BLS) has introduced PureSweet™ Reb M as their new natural sweetener which provides consumers with a sugar-like taste experience without any calorie content. BLS developed PureSweet™ Reb M from stevia plants to...

Pepsi Prebiotic Cola, a new version of its classic cola that includes prebiotic fiber to appeal to health-conscious consumers. The new cola contains 3 grams of prebiotic fiber, 30 calories with no artificial sweeteners. It...