Cancer

Our goal is to make your dream concept a commercial product, integrating our strong knowledge of ingredients and techniques to help you make the right decisions

Cancer

Cancer is the leading cause of death worldwide. Breast cancer, followed by lung and prostate cancer, is the most common. Epidemiological evidence shows that humans have evolved a sophisticated cooperative system of antioxidant defence mechanism against toxic oxygen intermediates through nutrition. Studies also showed that a higher intake of antioxidants through nutrition possibly lowers the cancer risk. Given this data, food industries are interested in producing functional foods , beverages and nutraceuticals to target this group population.
Guires FRL team of scientists research various functional food and beverages-based strategies and supplements, nutraceutical formulas, and herbal preparations to prevent, treat and manage cancer.

Offering Therapeutics support and Research-based technical solutions for Cancer

  • Co-creation from stakeholders and community input: Stop the guesswork !. Our prototype concepts come from science/evidence-based research conducted by our researchers, sensory research from panelists, competitors and product market research, and inputs from consumers through focus groups, interviews, regional-focused consumer journey mapping, and many more. Get information that allows you to make crystal clear decisions.
  • Ingredient Focus: We build our prototype with the use of real, clean, fresh and authentic ingredients (such as free from an allergen, no pesticide/chemicals/toxins, non-GMO, organic, vegetarian, gluten-free, and minimally processed) without compromising on sensory appeal.
  • Clean Label: No complex labelling disgusting ingredients in the formulation. We offer clean labelling with maximum transparency around any health claims by replacing fewer desirable ingredients with label-friendly ingredients.
  • Sensory and Shelf Life: Our prototype meets your sensory within the sphere of physical and scientific possibility by using a unique combination of ingredients without negatively affecting their colour, taste, texture and shelf life.
  • Regulatory: A prototype that meets the regulatory requirement that governs food processing, including those established by the local and international regulations (e.g., FDA and EU regulations )
  • Science-Based Nutrition: An evidence-based prototype that is specifically built based on science to meet the targeted consumer’s needs. Evidence showed that functional foods, nutraceuticals and supplemental micronutrients have the capability to lower cancer cell growth, induce cancer cell apoptosis, and inhibit cell proliferation. For instance, carotenoids promote gap-junctional communication; flavonoids modulate phase I and II xenobiotic detoxification; curcumin, resveratrol, and berberine have been shown to reduce cancer cell growth. Similarly, other phytochemical compounds from curcumin, red pepper and ginger suppress the pathway of nuclear transcription factor-kB that correlated with cancer. At Guires FRL, we develop products for different types of cancer and for different stages for people with chemotherapies based on strong science-based evidence.
  • Health Claim: Functional and Health claims as per the regulatory norms (e.g., no added artificial colours or flavours, and low in sugar)

At Guires food research lab, we formulate food and nutraceuticals for specific cancer . Guires scientific expertise partners to create winning products that meet the above requirements

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