Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

Analysis of Market and Consumer Studies

We assist our clients make informed decisions through market analysis, which ensures their success

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Market & Consumer Research

Market & Consumer Research

Guires Research Lab offers instant reporting solutions for the food and nutraceutical industry and market intelligence analysis so you can make better decisions on current and future global food and nutraceutical developments. The data provides different viewpoints on food and nutrition science by giving insight into the scope, categorization, and development of global markets.
Our Culinary Trend Tracking Series offers insight into the patterns that influence and reshape the food service and retail industries. Reports can be customized to discuss existing demand drivers, product trends and developments, industry leaders, market share, and sector predictions, among other things. Food industry experts will analyze the current demand to generate potential growth prospects and concentrate on research and growth, marketing, forecasting, and business operations.

Guires Food Research Lab can be the right fit for your Market & Consumer Research .

Food Research Lab takes a systematic approach to market analysis that offers comprehensive perspectives on market dynamics, factors, and risks to assist its food and beverage industry clients in achieving their corporate goals and saving money.

Food Manufacturers
Beverages Manufacturers
Ingredient manufacturers
Flavour & Fragrance manufacturers
Nutrition and Nutraceutical companies
Herbal companies
Hospital and Wellness Centers

Brand positioning and awareness
Competitor analysis
Customer satisfaction
Pricing optimization
Product development
SWOT analysis
Thought leadership research
Marketing Audits
Data Analysis
Merchandising Audits

Packaging research (Example attributes considered - packaging endurance, easy distribution, customer promotion through packaging, packaging structure, diversity of packaging, clean and healthy packaging and innovation in packaging).

Strong companies have strong bonds that offer loyalty, referrals, and increased sales opportunities, but these bonds aren’t static; they’re complex and shift with time, much like people’s views and expectations about a company and the competitive environment. It’s critical to be aware of these and find a cost-effective way to evaluate them to keep the brand competitive and appealing.

The various levels of viewer awareness and exposure, as well as how they vary by audience category
The brand’s exclusive features
How does the company stand out from the competition?
What a brand’s consumers value
How do you put your brand to meet the demands of customers?
The extent to which your brand is taken into consideration
Risks and opportunities in the competitive environment
The future of the brand (e.g. due to changing opinions, changing market)
Brand architecture’s repercussions