Consumer & Market Research

A remarkable development is happening in the coffee-growing community in the beautiful highlands of Thepsadej, located nearby Chiang Mai province. Cherry pulps, often discarded as waste after coffee are processed, are now being turned into...

The term 'Indulgence' has rapidly changed its context in Asia Pacific. What was once primarily a reference to the plentiful consumption of rich, decadent foods, has now come to reference mostly premium, luxury, and the...

SOMEBUCHA health+ drink from The Vira Garden Co., Ltd. had its official debut during THAIFEX-Anuga Asia 2025 at the end of May this year. This bubbly beverage is the world's first sparkling date drink using...

The food industry is in a big move towards natural products as consumers more often expect transparency, health benefits or elements, and sustainability in products. As people become more aware of the risks of synthetic...

The beverage category of rose-infused beverages and tomato juices is seeing an impressive growth, with rising consumer interest in plant-based, novel, and health-promoting beverages across Asia. Taiwanese companies are at the forefront of this innovation...

Instant noodles are one of Asia-Pacific’s most recognizable convenience food products. However, they have often been critiqued for excessive sodium content, food additives, and making a poor nutritional comparison. Guangxi's functional instant noodles are a...

The cheese category in Asia is evolving with the rise of high-protein, spreadable formats, driven by the growing demand for convenience and functional nutrition. These products offer an alternative protein source in a category that...

The oat-based product market is growing quickly due to growing consumer interest in functional foods, plant-based foods, and health-conscious foods that are high in fiber. Major oat-based product categories include: Oat-Based Products: Competitor & Innovation...

Decaffeinated coffee is making the transformation from a niche product to a mainstream beverage product development, health-conscious product development, and coffee product development category as consumers are increasingly health-conscious, caffeine-sensitive, and lifestyle-oriented. Millions of coffee...

Hyaluronic Acid (HA) has become one of the most prevalent active ingredients in cosmeceutical product development and used for its hydrating, anti-aging, and healing features. As society increasingly demands science-based, transparent, and sustainable skincare formulations,...