Consumer & Market Research

Oats (Avena sativa) are a functional food ingredient valued for their fibre (β-glucan) and bio actives like avenanthramides, supporting heart health, cholesterol management, and gut wellness. Beyond cereals, oats feature in baked goods, beverages, and...

The oat-based products market is growing fast worldwide, moving off breakfast cereal and into beverages, snack bars, baked products, and protein formulations. The market demand for plant-based, fibre rich, and nutritionally functional foods is driving...

Skinimalism the conscious cleaning up of skincare routines to essential, multi-use products (Kalwat & Pięta, 2023) is influencing the way European consumers are accessing, consuming, and interacting with beauty products. Though this idea looks relatively...

Skinimalism—a blend of skin and minimalism— represents an emerging beauty trend that favors uncomplicated routines with a few essential, multi-functional products that also support the natural balance of skin. This approach contributes to the demand...

Freeze-dried dog foods are made by a low-temperature dehydration process to preserve nutrients, including proteins, vitamins, and minerals. Currently, the global freeze-dried dog is gaining traction with a CAGR of 5.5% from 2024 to...

Sports and performance nutrition products once limited to athletes only, are now rarely being used just by athletes in the United States. As referenced in a tweet from the CDC in April 2023 using data...

The global gluten-free baked goods market is experiencing rapid growth and is projected to increase from USD 7.20 billion in 2025 to USD 10.54 billion by 2030, at a CAGR of 7.9%. This growth is...

The global gluten-free baked goods market is experiencing rapid growth and is projected to increase from USD 7.20 billion in 2025 to USD 10.54 billion by 2030, at a CAGR of 7.9%. This growth is...

Growing at 5.2% each year until 2030, the snack food market in South Africa is expected to grow to US$559 million by 2025. This implies consistent growth driven by both established players and new innovative...

The beverages market in South Africa is expected to expand steadily at a CAGR of about 4.8% from 2024 to 2030, reaching around US$ 522.6 million by 2030. The demand for premium juices, RTD (ready-to-drink)...