Consumer & Market Research

African consumer experience is driven by a mobile-first, tech-savvy, and youthful population that is resilient despite economic challenges. Africa ranks among the leading consumers worldwide, where economic growth is stimulated through increased urbanization, higher incomes,...

African consumer experience is driven by a mobile-first, tech-savvy, and youthful population that is resilient despite economic challenges. Africa ranks among the leading consumers worldwide, where economic growth is stimulated through increased urbanization, higher incomes,...

Bioavailable pet food ingredients are nutrients that are easily absorbed and utilized by a pet’s body, making them essential for optimal health and long-term wellness. Common examples include fresh muscle meats, organ meats such as...

Health claims on beverages are marketing statements—such as "boosts immunity," "supports gut health," or "low sugar"—often used on functional drinks to suggest wellness benefits. Although health claims have been prevalent in advertising drinks for decades...

Consumers are rapidly shifting from treatment-driven healthcare to preventive longevity models, prioritizing health span over lifespan. Traditional Chinese Medicinal Plants for Longevity are gaining more attention in this new trend. Traditional Chinese Medicine (TCM) is...

Toxicological validation in pets, i.e., companion animals like dogs and cats, is the process of identifying, analyzing, and reducing the effects of harmful chemicals as well as natural toxins on the health of the animal,...

The United States has proven to be one of the most significant markets for high-end cosmeceutical products, thanks to the growing consumer focus on the efficacy, safety, and scientifically proven results of products. In areas...

Numerous ready-to-drink (RTD) beverages marketed for energy are widely available across the European market, from global giants to regional brands. These drinks typically contain ingredients like caffeine, taurine, and B vitamins to boost alertness and...

The UK pet supplement market offers many options, focusing on joint health, digestion, skin/coat (Omega-3, salmon oil), and calming for both dogs and cats, with popular ingredients like Omega-3s, glucosamine, and probiotics; while not legally...

The nutraceutical and functional food industry is going through a change as consumers increasingly demand products made with wholesome, natural ingredients and clear labeling. Manufacturers are increasingly seeking plant-based sweeteners over artificial sweeteners like aspartame...