In today’s saturated wellness market, products compete not only based on efficacy but rather on the stories they tell. From functional foods to nutraceutical supplements, brands find themselves facing a new challenge: to stand out...
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The credibility of dietary supplements hangs on science alone in a global market that is overloaded with hyperbolic promises and unverified claims. Transparent brands that stick to peer-reviewed evidence and regulatory compliance gain a long-lasting...
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An exploration into the advantages of branding Interesting News November 08, 2023Share Mail-bulk Linkedin X-twitter What is branding? Branding is the strategic process of creating a distinct identity for a service, product or organization. It involves developing a distinct name,...
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An insight into Science to Business marketing Interesting News November 08, 2023Share Mail-bulk Linkedin X-twitter What is Science to business (S2B) marketing? Science-to-business (S2B) marketing is an approach that promotes commercial growth and innovation by leveraging scientific research and technical advancements. It...
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Food Research Lab strives for excellence in new Food, Beverage and Nutraceutical Product Research and Development by offering cutting edge scientific analysis and expertise.
