Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

A Handbook for Starting Nutraceutical Business

Thumbnail-Image-Guide-To-Launching-A-Vitamin-Supplement-and-nutraceutical-Business

29 Jan

A Handbook for Starting Nutraceutical Business

by Food Research Lab

in Nutraceutical Product

Comments

Nutraceutical Product Development and Launch:

Nutraceutical is a term that is up for every conversation that involves health and wellness. One of the main reasons is that nutraceuticals are predominantly obtained from valuable plants and herbs.

The term nutraceutical is derived from the words nutrition and pharmaceutical. When consumed, these foods and supplements are said to provide health benefits. Different Nutraceutical supplements industries have their own set of products, ranging from lowering the risk of heart disease and high cholesterol to arthritis and weight gain. Any form of nutraceutical product can be considered a nutraceutical and are available in a variety of conditions such as,

Vitamins
Minerals
Antioxidants
Lipids
Prebiotics And Pro-Biotics

It could also be a mix of the previously stated categories. Nutraceuticals based on vitamins are arguably the easiest to understand, and vitamins A, C, D, E, and other derivatives would typically make up the items. This area would be an excellent place to start a business because the benefits of specific vitamins have already been shown.

Place Your Nutraceutical Product Correctly

When it comes to nutraceutical products, product positioning is vital. In the case of food, even when nutraceutical product manufacturers position a product for a specific target customer base, there will be customers who are not in the target group who are still interested in the product and buy it. However, it’s not the same with nutraceuticals, and people are conscious when purchasing a nutraceutical product. People do not randomly buy a supplement meant for reducing weight when they are looking to buy an accessory for being active. Even if the former partially aid similar t the latter, people will not buy it.

For this reason, you must be pretty confident in naming your nutraceutical product and market and mention the end purpose of the product.

Get Your Supplement Formulated By An Expert.

Since the nutraceutical industry involves certifications and numerous medical trials, you can choose to get the product developed by a nutraceutical business consultant. An expert can formulate considering the safe limits of adding ingredients. For example, only an expert would know the quantity of Aswagandha to an energy supplement. Adding more than the recommended levels will have a counter effect, and it might cause side effects such as high body heat, diarrhoea or even fatigue.

Hence choosing credible product developers or nutraceutical consultants is highly recommended. Food Research Lab offers Functional Food And Nutraceutical Product Development Service to develop your supplements and functional food products. Several clients, including pharmaceuticals, health food companies, and even startups, approach us to formulate nutraceutical products. We have helped those companies reach their target customers and run a successful business by providing unique, highly result-oriented products.

Analyze Your Competitors

Though nutraceutical is a term that has arisen only in the past few decades, the market value does not seem to stop growing. Evidence suggests that nutraceutical industries will keep increasing, and everyone in the world will have to consume nutraceuticals in one form or another.

As a result, pharmaceutical and food companies alike have become early adopters in nutraceuticals and dietary supplements.

The competition is high, and almost all major corporations have set their eyes on becoming the market leader in this industry. However, one can not name a giant now; the imminence of a world leader providing the best dietary supplements is around the corner.

Hence if you are looking to launch a vitamin-based supplement product, it is critical to analyze competitors, their prie and marketing strategies. Who knows? You might become an industry leader and influence the global vitamin supplement market.

Grab The Opportunity!

Vitamin-based healthy supplements are the most predominant because most people believe there is a lack of vitamins and minerals in their everyday lifestyle and food habits. For example, people residing in cold countries such as Ireland and Canada are advised to take vitamin D supplements almost every day since there is not enough sunlight. Without sunlight, people are prone to depression, weak bones and unhealthy sleep. Similar to this, there are many worldwide demands for vitamins and mineral supplements that companies are still trying to grasp and stay ahead of the competition. Nutraceutical business and market research go hand in hand. So what are you waiting for? Contact us now for launching your vitamin supplements and nutraceutical business.