Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

Sensory Evaluation

Our team of experts enhance the consumer acceptability of a product through sensory evaluation services

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Sensory Evaluation

Sensory Evaluation

It is a scientific method to analyse and interpret the smell, sight, taste, touch response to a food product, and our trained experts will provide you with the analytical methods to perfect your product.
In a competitive market situation, every product needs to be improved in testing the product with state of the art technique. Sensory evaluation can be used for new recipe development, quality control, product improvement and Guires Food Research Lab can offer you sensory evaluation service for descriptive and discrimination tests.
At the Food Research Lab, we conduct sensory analysis with accurate results to provide the best tasting product to our clients. We cover all techniques for eliciting, measuring, analyzing, and interpreting human reactions to food characteristics perceived by the five senses: taste, smell, touch, sight, and hearing.

The Food Research Lab can be a perfect fit for conducting sensory evaluation studies because:

Our sensory evaluation assessments help you in the following categories;

Development of new products
Cost-cutting measures
Increasing the level of quality
Product acceptability
Quality assurance and control

Our sensory evaluation method focuses on both objective measurements of product sensory properties known as product understanding and subjective responses of individuals to physical products known as consumer understanding and interpretation of consumer response through product understanding. Managing the various sources of variability is one of the challenges in sensory assessment and we address this with our well trained sensory experts.

Food Research always addresses the 5 S's when developing a sensory test

Subjects
Site
Samples
Statistical Analysis
Sensory Method.

We devise the tests to balance controlled testing conditions and the significant unpredictability that is a feature of everyday product use. Our sensory panellists keep in mind the realities of everyday life and that the product of interest is likely to have emotional links to the end-user. Hence, you can obtain one of the most accurate sensory assessments from us. Also, we have created space for client's sensoryensuring client satisfaction and, ultimately, the product's success.