Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

Ready to Eat Food Consumption Behaviour - Guires Food Research Lab

06 Aug

Ready to Eat Food Consumption Behaviour

by Food Research Lab

in Consumer & Market Research

Comments

As customers work longer hours, spend more time commuting, and strive to better use their time, they expect products and services that will ease and support their hectic lifestyles. The economic importance of ready-to-eat foods is growing in terms of demand, sales, and export values, and food stores have increased their ready-to-eat food product assortments to meet this rising demand.

Increased female labour-force involvement, time constraints imposed by single-person and household employment, and a lack of cooking skills all encourage customers to buy ready-to-eat items.

Ready-to-eat foods are complete meals that require minimal work and may be simply replaced with home-cooked cuisine.

Ready-to-eat food intake is influenced by employment status, household size, income level, perceived time pressure, and female workforce involvement. Consumers’ ready-to-eat food behaviours were explained by the Theory of Planned Behavior. According to this, while attitudes and subjective norms influence the intention to consume ready-to-eat foods, perceived behavioural control has little effect. Food choice is also influenced by psychological characteristics such as convenience orientation, food-related behaviours, and food choice orientation.

Food Research Lab food & nutraceutical scientists conduct intense research and develop these food products with extended shelf lives and physical stability of packed foods stored under various conditions in a faster, more exact and more reliable.

Attitudes toward ready-to-eat foods are influenced by a variety of beliefs, lifestyle preferences, and socio-demographic factors. It has been discovered that convenience is a big driver for the purchasing of ready-to-eat foods.