Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

Whole Grain Claim

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Whole Grain Claim

Whole Grain Claim

The “whole-grain” claim on a food product means that the product is made with all parts of the grain kernel, including the bran, germ, and endosperm. Whole grains are a good source of fibre, vitamins, minerals, and other beneficial nutrients and have been linked to a lower risk of heart disease, diabetes, and certain types of cancer.

A food product must meet the following criteria to make a “whole-grain” claim:

The product must contain at least 51% whole grains by weight.
Whole grains must be the primary ingredient listed first on the ingredient list.
The product must not contain added sugars, fats, or sodium in amounts that detract from the overall healthfulness of the product.

Whole-grain foods include whole wheat bread, brown rice, whole–grain pasta, oatmeal, and quinoa.

When selecting whole-grain foods, it’s essential to read the ingredient list carefully and look for products that contain whole grains as the primary ingredient. For example, some products may use the term “multi-grain” or “whole wheat” on their packaging, which does not necessarily mean they are made with whole grains. Additionally, be mindful of portion sizes and avoid consuming excessive amounts of whole-grain foods, as even healthy foods can contribute to overall calorie intake if consumed in excess.