Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

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New Product Development – Senior Associate

New Product Development – Senior Associate

Job Description:

Through market knowledge, use of market research, stakeholder consultation and creativity identify key product concepts for development
Project manage new product development from ideation through development to eventual customer use
Lead cross-functional teams comprised of marketing, product development, and regulatory along with the expanded team of supply chain, formulation development, packaging technology, customer service, and legal to set clear objectives for development, regulatory and manufacturing activities in order to deliver on projects and portfolio initiatives;
Manage the timeline and budget of new product introduction to ensure stakeholder alignment to maximize product launches
Provide cost analysis and business cases to executive leadership for new product investment
Evaluate emerging technologies and provide guidance on potential impact to product portfolio.
Be responsible to address questions around product features, attributes, benefits or issues
Support launch of new product concepts in collaboration with Marketing and Sales
Work with legal experts to conduct freedom to operate searches, interpret results and develop creative solutions to overcome obstacles
Analyze performance data to understand how our products are performing and why.
Understand segment trends and provide guidance to Company Executives by staying abreast of the competition, regulations and major agricultural and farming trends.
Responsibilities in all phases of a product life cycle (ideation to phase-out), including presentations to senior management to approve new product concepts influence supply chain decisions and drive new product launches.

Required Qualification: A minimum of bachelor’s degree in industrial technology, Chemical Engineering, Packaging Engineer, or equivalent engineering program
Required Experience: