Food Research Lab – SEO Executive

Job Description:

  • Develop strategic planning and modify existing based on the conversion by liaising with Sales Dept., Production Dept.
  • Conduct surveys, Content Marketing, SEO, SEM, SMM, AdWords & any other strategies to bring Visitors and target Leads.
  • understanding of Product Knowledge, Market & Competitors is mandatory
  • Optimization knowledge is mandatory for Web Pages optimization (incl. blog, academy, research etc)
  • Able to develop Content for Digital Marketing is mandatory.
  • Market Knowledge for competitors & Keywords
  • Authorship, meta data, schema & Rich snippets
  • Built to be shared through social Networks
  • Submit weekly/monthly Reports to Manager.
  • Organize and oversees advertising/communication campaigns, exhibitions and promotional events
  • Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
  • Initiate and control surveys to assess customer requirements and dedication

Required Qualification: Bachelor’s or Master’s in marketing, business administration or relevant discipline.
Required Experience: Proven experience in the field-minimum of 2 years.
Job Position code: GUI-DM-JD-SEOE-03
Job Title: SEO – Executive
Job Grade: JRE001-GUI
Department: Digital Marketing
Reports To: Team Lead

Job Purpose:

  • Conceiving and developing efficient and intuitive marketing strategies
  • Organizing and oversees advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
  • Conducting market research and analysis to evaluate trends, brand awareness and competition ventures

Work Schedule:
Monday – Saturday (except second Saturday)

Skills Required:

  • Hands-on experience in marketing lead generation tools with SEO and web traffic metrics
  • Expertise in SEO, SEM, SMM & PPC platforms.
  • Expertise in SEO on-page optimizations, SEO on-page checklist.
  • Google Analytics, Google Console tools
  • Proficient in MS Office and marketing software (e.g. CRM, Eclincher, Semrush & ahrefs)
  • Familiarity with social media and web analytics (e.g. Web Trends, Google Analytics)
  • Good understanding on marketing research techniques, data analysis and statistics methods
  • Thorough knowledge of strategic planning principles and marketing best practices
  • Editorial mindset with an ability to predict audience preferences
  • Preparation and presentation of results from campaigns
  • Excellent communication and people skills

Reach us:

Human Resource
Mail Id:
Contact Number: 9384806335

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