Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

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SEO Executive

Food Research Lab – SEO Executive

Job Description:

Develop strategic planning and modify existing based on the conversion by liaising with Sales Dept., Production Dept.
Conduct surveys, Content Marketing, SEO, SEM, SMM, AdWords & any other strategies to bring Visitors and target Leads.
understanding of Product Knowledge, Market & Competitors is mandatory
Optimization knowledge is mandatory for Web Pages optimization (incl. blog, academy, research etc)
Able to develop Content for Digital Marketing is mandatory.
Market Knowledge for competitors & Keywords
Authorship, meta data, schema & Rich snippets
Built to be shared through social Networks
Submit weekly/monthly Reports to Manager.
Organize and oversees advertising/communication campaigns, exhibitions and promotional events
Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
Initiate and control surveys to assess customer requirements and dedication

Required Qualification: Bachelor’s or Master’s in marketing, business administration or relevant discipline.
Required Experience: Proven experience in the field-minimum of 2 years.
Job Position code: GUI-DM-JD-SEOE-03
Job Title: SEO – Executive
Job Grade: JRE001-GUI
Department: Digital Marketing
Reports To: Team Lead

Job Purpose:

Conceiving and developing efficient and intuitive marketing strategies
Organizing and oversees advertising/communication campaigns (social media, TV etc.), exhibitions and promotional events
Conducting market research and analysis to evaluate trends, brand awareness and competition ventures

Work Schedule:
Monday – Saturday (except second Saturday)

Skills Required:

Hands-on experience in marketing lead generation tools with SEO and web traffic metrics
Expertise in SEO, SEM, SMM & PPC platforms.
Expertise in SEO on-page optimizations, SEO on-page checklist.
Google Analytics, Google Console tools
Proficient in MS Office and marketing software (e.g. CRM, Eclincher, Semrush & ahrefs)
Familiarity with social media and web analytics (e.g. Web Trends, Google Analytics)
Good understanding on marketing research techniques, data analysis and statistics methods
Thorough knowledge of strategic planning principles and marketing best practices
Editorial mindset with an ability to predict audience preferences
Preparation and presentation of results from campaigns
Excellent communication and people skills