Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

Menu Development Optimization for Restaurants

Our goal is to make your dream concept a commercial product, integrating our strong knowledge of ingredients and techniques to help you make the right decisions

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Menu Development

Menu Development Optimization for Restaurants

Your menu serves as the primary point of contact between your customers and your company. A menu that pushes customers to your higher-profit products boosts up-sells and encourages repeat business, and referrals are made up of various variables. Guires’s professionals are menu specialists, analyzing and developing them, so they become successful selling tools, from menu design and layout to seasonal foods, legal compliance, and technical concerns.

Steps Guires’s FRL follows to help develop the right menu for your restaurant

Menu research & development
Nutritional Analysis
Menu Item Development
Menu Optimization
Preparation of a menu concept and recipe development.
Listing all essential items.
Examining your distribution network.
Developing a budget report for your meal items.
Analyzing your plating and glassware options.
Establishing a test kitchen.

Steps Guires’s FRL follows to help develop the right Menu Development for your restaurant

Our chefs will share their unique ideas with you and provide sparks of inspiration for one essential element or a meal they, or you wish to make. After that, we'll prepare a small quantity of the food and undertake a sensory analysis before finalizing it.

We ensure attention to detail and think from the perspective of your customers. We acknowledge every intricate detail and ascertain the following

Clarity of menu-content
The suitable price range for the target audience
Neatly presented menu
Understandable Structure
Mentioning the Currency Signs in a way that does not intimidate customers
Relevant and appealing photographs of the dishes

At Guires Food Research Lab Innovation Center, we perform customer research. We have test kitchens, a test bar, a variety of meeting spaces, and focus group rooms. Chef-driven recipe creation, product/menu development, brand positioning, and consumer research are all services we provide. We also have a small batch food production facility to make a few meals on a modest scale.