Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

Monitoring, Listening and Analyzing Trends

We analyse and monitor market trends using digital platforms that assist our clients with decision making regarding product development

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Monitoring, Listening and Analyzing Trends

Monitoring, Listening and Analyzing Trends

Our Research and technical support team can help to monitor social media such as Twitter, blogs, Facebook and other social network sites to undercover patient sentiments and opinions and analyse trends. For instance, we can offer insights into the conversations made on prostate cancer nutrition management, track opinion over time and identify opinion influencers.
Our team can provide detailed insight reports that add tremendous value to your new product development and align with the food and nutraceutical trends.

Guires FRL can be the right fit for your Monitoring, Listening and Analyzing Trends because we.

Company, brand, product or campaign
Brand mentions, industries, need states
Social listening - satisfaction and their perception towards product, services, and brand– sentiment analysis
Review analyses