Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

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Health Drink For Children

One of our clients consulted us to decide which type of product to launch in the market. They wanted to tap the market that was specifically for children and their health. Food Research Lab’s market research analyst suggested that they proceed with a children’s health drink product.

By 2022, the global beverage market is estimated to be worth more than $1 trillion. Children eat a large portion of the products in this category. According to data, 94 per cent of six to eleven-year-olds in the United States drink juice. Fruit juices and smoothies are consumed by eight out of ten children in the United Kingdom.

In the children’s beverage sector, we noticed a lot of new food product developments do not cater to their specific nutritional needs. Only 5% of new water launches, 6% of juice drinks, and 6% of other beverages were targeted at children in the last five years. However, only 17% of new breakfast cereal introductions were aimed at children during the same period.

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This showed us that there was a vast untapped market in the children’s health drink segment. So our food formulation scientists came up with an idea to develop a healthy beverage product exclusively for children between the ages 4 to 14.

Protein and iron are essential for young children’s growth and development. Protein and iron are abundant in beans, pulses and pulse-based foods (such as tofu, hummus, and soya mince). So we made sure we included all the natural ingredients necessary for children’s growth. We made the product in granular form and crystallised form to act as a breakfast cereal and a powder that parents can give their children by adding to milk hot or cold.