Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

Millet Laddu

CLIENT

Ready To Eat

Millet Laddu

OUR ROLE

We redefined fast-casual loyalty

The Challenge

What Our client required?

Assignment: 

The formulation of natural and healthy millet laddu for children and adults, with the best sensory attributes at low cost and eye–catching food packaging material.

This case study focuses on the following:

Formulation of millet laddu – The millet laddu was formulated using the foxtail millet, and nuts were added. No preservatives were added.
Taste – The foxtail millet laddu should be sweet and not bitter.
Packaging material – Eye catching food packaging material should be used.
Sweetness – Jaggery was used as a sweetener.

What did we do?

Challenges:

Formulation of millet laddu – The ratio of millet and nuts should be optimized to give the desirable sensory characteristics.
Taste – The millet gives a mildly bitter flavour, which needs to be optimized.
Packaging material – The packaging material should be attractive to consumers.

Solution

What I did Today

Solution:

Formulation of millet laddu – The formulation considered the sensory attributes of the product, such as taste, colour and flavour. After sensory evaluation and multiple trials, the product was modified to have superior sensory qualities.

Taste – The bitter taste from the millet was optimized by mild roasting of millets and adding coconut to the product, along with nuts which gives a rich taste.

Several combination analyses were conducted to increase the sweetness and lessen the bitterness of the product. Jaggery was chosen as a sweetening agent. It was prepared into a syrup, and the sweetness was adjusted for the product.

Packaging material- After several trials, attractive packaging was decided. The food packaging of the foxtail millet laddu was appealing to all age groups.

Benefits

The product is a plant based, healthy alternative snack with natural ingredients.
The packaging material is eye catching and loved by children.
The product is rich in dietary fibre.

Testimonials

We hired Food Research Lab to help us create a menu for our new Whole Foods cafe. The goal was to highlight the nutritional benefits of whole foods and highlight fresh seasonal produce in a creative meal that would appeal to both health-conscious and sceptics alike. Read More

Wang,China

For recipe development, we collaborated with the R&D team. The team has a remarkable ability to mix originality with practicality, resulting in delectable meals that are simple to obtain. The Food Research Lab staff has a thorough awareness of readers' needs and genuine empathy. Read More

Isabella, America

I was looking to redesign my menus and focus on some lighter and healthier options and got introduced to Food Research Labteam. Read More

Olivia, America

As a start-up, finding the right people can make or break a business. Food Research Labexceeds our expectations in terms of what they brought to the team and their expertise in food safety and quality made a critical part to the successful launch of our product. Read More

Nathaniel, UK

I am happy to share my thoughts on collaborating with Food Research Lab. We have been really pleased with the level of dedication and expertise demonstrated during the project's initial phase, specifically in the area of scientific ingredient research. The insights and recommendations provided were invaluable in shaping our product. Read More

Shirsha Paul

Food Research Labi’s track record in delivering on product development challenges speaks for itself. The expert team was responsible for the implementation of many new innovations in the Nutritious recipe category. Food Research Labhas always nurtured a passion for improving the nutritional status of food products. Read More