Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

FULFILLING YOUR REQUIREMENTS WITH YEARS OF EXPERTISE

Our approach offers you expert solutions with in-depth analysis and reports.

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Process

Our Process & Approach

Developing a product is a complex process. But we make it easy, and our approach is comprehensive enough to accommodate your needs and requirement. You’ll love working with us.
To execute successful projects, we take a “no surprises” strategy. You may or may not exactly know what you want regarding budget, timeline, and design. FRL’s operations are based on best practices in the industry, with a state-of-the-art facility that uses the latest techniques and technology and a culture of modesty and motivation. This balance allows us to fill in the gaps as a real extension of your team, reducing unexpected outcomes.

Plan

Design

Test

Lauch

Support

Building Better Foods

Our product and ingredient development approach spans from an initial idea to a finished product in the market. We apply the “system thinking” and “Agile methodology” approach and provide clear workflows and milestones with a complete overview of your project activities.

"Large Room" – Briefing

What: Our first goal is to know the customer and their needs, feasibility, priorities, and expectations
How: We meet with the customer in person or remotely to engage in dialogue, where they can record their ideas, regardless of how obscure they may seem initially.
Outcome: Understand the desired product or process output or the needed consultations, the target geographical region, and the required product features and classify as new, line extension, and me too. This step is necessary to communicate what you are looking for and dialogue on feasibility, priorities, and expectations. We understand the reason behind your product development (e.g., Health & environmental issues [sustainable packaging]; profitability [compliance], technological development, increasing demand for convenience foods, societal changes) or challenges and constraints related to labelling, non-compliance management, supplier relationship management, and regulations.

"Wide View" – Market & Product

What: Understanding strength, weakness, opportunities and threats against the availability, affordability, accessibility, of your chosen product and overall competition of the chosen idea.
How: We present this to you in person or virtually.
Outcome: The idea prototype would shed light on industry, market, and competitors product in terms of new regulations, consumer trends, technology trends, and many more. Beside, we also identify the major product features.

Idea Prototyping

What: Our first goal is to develop an idea prototype based on the gap report in terms of a value proposition chart. We list the specifications needed to design the product.
How: We present this to you in person or virtually.
Outcome: The idea prototype would shed light on diet-related factors, health, size, shape, shelf-life, weight, and sensory characteristics, including color, flavour, taste, texture, smell, packaging size or features (e.g., edible, micro packaging, smart, antimicrobial, water-soluble, self-heating) and regulations if any.

Art + Science - Feasibility Study

What: Our first goal is to identify the gap between the client’s and competitor’s products.
How: We conduct ingredient, packaging and pricing specifications through competitors’ products.
Outcome: We present the output on costs associated with developing a new product and costs to the manufacturer (equipment, source of new ingredients) [cost and market focused pricing models]. We conduct regulatory and food safety innovation checks, and science-based idea realization

Formulation of Protocept

What: Post scrutinization of suppliers and their raw materials, machines, and packaging materials, we develop a recipe based on the information gathered from the above step.
How: Desk-based research and present this to you in person or virtually
Outcome: We develop a formulation prototype by creating a recipe that consists of ingredients with quantity, allergens, shelf-life, testing, claims, regulatory, nutrition calculation, costs calculation and types of equipment. We shortlist initial ideas generated in the design specification, and those ideas which best meet the design specification will be moved to the product development stage. We also partner with the raw material suppliers through national and international suppliers from our source or work with your suppliers.

‘Solution’ Product Development

What: We develop the actual product prototype.
How: Our state-of-the-art development lab supports your product development requirements.
Outcome: Develop a product that successfully clears sensory, physicochemical, nutritional, shelf-life testing, and other specific testing compared to the gold standard / competitor / or called a control sample.

Batch Testing / Pilot production / start-up of commercial production

What: Develop small-scale testing for product optimization and offer scale-up assistance for start-ups
How: With our well-equipped pilot-scale facilities allows us to conduct scale-up trials. We take feedback from targeted customers and determine if any modifications are required.
Outcome: We repeat sensory, physicochemical, nutritional, and other specific testing to ensure our lab-scale and pilot have similar output. We also specify manufacturing specifications during this stage, including product, packaging, equipment, costing, supplier information, design and regulations, and quality control checklists (e.g., weight checks, visual checks, temperature, pH). Based on the requirement, we also help clients with innovation protection through the national and international patient (PCT).

Our approach to R&D

We have a long history of assisting food, beverage, and nutraceutical firms in achieving profitable growth via innovation. Our understanding of the R&D process and our ability to maximize new product development for our clients is unrivalled.

Our dedication to excellence is reflected in our testimonies and reviews. Our staff of R&D skilled technicians and financial specialists has particular experience in various industries, allowing us to match the proper technical knowledge to your company.

Inspiring People with curious mode

Innovation & Technology

Critical Thinking

Problem Solving

Transformative science

Our in-depth product development or research work is a complete report with a good breakdown of R&D expenditure to back our assertions. This report serves as a significant resource for project managers, directors, and shareholders alike and provides actual evidence for your claim. Our clients frequently discover that our objective, professional appraisal, and expertise with technology SMEs may radically alter the way they see and conduct their R&D strategy.

Therapeutics - Products for wellness

We believe it is quintessential to develop therapeutics to treat or prevent diseases. Drug therapy, medical gadgets, nutrition therapy, and stem-cell therapies are some of our therapeutical areas. Our therapeutical solutions can be used in patients with active disease to treat the disease or its symptoms and preventative medicine and palliative care.

Flavour & Fragrance

Consumers need great local culinary options and a diversity of choices, such as meat, dairy, and seafood alternatives. Our breakthroughs in flavour and fragrance make it feasible for them to move to healthier food alternatives without changing original sensory parameters.

Ingredient Application

The cutting-edge food and beverage ingredient intelligence solution from Food Research Lab adds tremendous value to your food product development process. We are unswerving to support our clients worldwide in identifying new methods to create their food, beverage, and nutraceutical goods by examining various components of their food items and ingredients.

Food & Beverages

Food Research Lab works to formulate any food product as per client requirements and offers unique food and beverage product development strategies that elevate the overall standard of the product. We provide complete guidance for any small, medium or large scale companies looking to flourish in the food and beverage industry.