Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

FROM CONCEPT IDEATION, OPTIMIZATION, AND PILOT TRIALS TO COMMERCIALIZATION

Our goal is to make your dream concept a commercial product, integrating our strong knowledge of ingredients and techniques to help you make the right decisions

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Our Facility

Our State-of-the-Art R&D & Pilot Facility

Our contract research & development lab and pilot manufacturing facility are equipped with a formulation kitchen, nutraceutical lab, ingredient & product analyses lab, advanced microbiology, sensory booths, packaging, pilot plant, conference & presentation room, photography studio, clinical trial & regulatory room and plenty of desk space. Our clients are welcome to visit our facilities or remotely watch live streaming.

F&B R&D Formulation Lab

Guires’s food and beverage R&D systems approach to product formulation and innovation relies on the company’s extensive expertise of ingredient functionality and the market, reducing complexity for clients and allowing them to get goods to market faster. Whether it’s for a new product launch or a revision of an existing formulation, our F&B specialists use a consultative approach to better understand your needs and help you meet your objectives faster while reducing risk.
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Nutraceuticals & Herbal Formulation Lab

We have the professional capability to provide all-round solutions, including sourcing raw materials (crude drugs, extracts, phytoconstituents), Botanical/Herbal/Nutraceuticals/Functional food analysis, development of herbal / Ayurvedic / Nutraceuticals products, establishment of analytical parameters (Standardization), stability profile, clinical research, technical information, and personnel training for herbal analysis, all with maximum agility and adaptability.
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Pre & Probiotics Development

Do you wish to expand your microbial strain portfolio with new strains? Or do you want to increase the qualities of your current product? We are your partner for evidence-based creation of probiotic solutions for diverse applications and markets, thanks to our exclusive collection of Pre & Probiotic strains and a comprehensive array of technologies. Our Pre & Probiotic testing services allow for the detection and enumeration of probiotic bacteria in goods, allowing for the development of health claims and ensuring label compliance.
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Flavour, Fragrance Development

We develop food and beverage experiences that thrill and improve people’s and the planet’s well-being. We’re devoted to assisting our customers in delivering food and beverage experiences that elicit happy feelings and improve overall well-being. We help outstanding taste and deliver essential functional and nutritional benefits with our industry-leading innovation and unique line of natural flavours and additives. We hope to establish a more sustainable food system for everyone by combining our strong consumer awareness and environmental initiatives to produce successful goods that please customers.
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Ingredient Development

PACKAGING & TESTING

Packaging is the first step in increasing the value of your food goods and operations. All consumers, businesses, and governments across the global supply chain are concerned about the quality and safety of food packaging and other food contact-related products. We guarantee your packaging materials comply with all essential worldwide requirements by executing a variety of state-of-the-art assessments, evaluations, and laboratory testing on food-contact packaging and associated materials. This allows you to bring your products to market fast and safely. Guires’s analytical team collaborates with you to decrease logistical costs, response times, and recalls while enhancing the total value of your brand.

SENSORY EVALUATION

The Sensory Evaluation Lab at Guires serves as the foundation for choices ranging from ingredients to packaging to flavour and marketing. Consumer, descriptive, and discrimination research employing quantitative and qualitative approaches are among our skills. We can add useful data to both scientific and marketing decisions by examining emotional responses to meals through language choices, facial recognition, and expression analysis.

Food Science Lab

Guires’s food science research has one overarching goal: to add to the scientific knowledge base for foods and drinks. Our study focuses on converting basic agricultural resources into meals and drinks for human consumption using fundamental ideas from chemistry, biology, microbiology, engineering, and the social sciences. We also look at the safety, quality, nutritional, and environmental implications of these conversions in order to provide the world with an inexpensive, safe, and nutritious food supply.
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Pilot – Batch Testing Facilities

Guires’s FRL is known for its integrity, proactivity, transparency, quality, consistency, honesty, and enthusiasm. Everything we do is focused on offering a positive experience and dependable results.

We don’t go on to “bigger and better” once you’ve signed a contract. We’ll keep working to gain your trust. We respect you and wish to conduct business with you in the long run. As a result, we design our approaches to coincide with your company’s goals and culture at the start of our engagement, making working with us as simple as working with your colleagues and using familiar processes. As you achieve your project’s vision and goals, you’ll feel that Guires’s FRL team is a member of your team.

WHAT CAN THE UNCOMMON CRO DO FOR YOU?

Food Photography

Conference Meeting Room

To bring your food promotions to life, Guires’s Healthcare combines years of knowledge in food design, digital photography, and image processing with professional food photographers.

Medical Marketing Communication

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Implementation of medical marketing strategic marketing plans, key opinion leaders (KOL), consumers and shoppers market research, evidence based publications, scientific blogs, and evaluation of your existing marketing strategies elements are included in Guires’s medical marketing communication support.

Working space for clients

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We have special application kitchens and working areas for our clients, and we use agile methodologies to develop new concepts that may either disrupt or complement the firm. Ideation and the creation of new inventions can be aided by creative techniques such as brainstorming and design thinking.