Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

Me-Too Products

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Me-too product

What are Me-Too Products?

Me-too products are food products very similar to existing products already on the market. These products are often created by competing companies trying to capture a share of the current market. Me-too products are generally very similar in their formulation, packaging, and marketing and may differ only slightly from the original product.

Me-too products are often created in response to a successful product launch by a competitor. Creating a me-too product aims to capture a market share by offering a similar product at a competitive price point. Me-too products can benefit consumers by providing more choices and driving down prices through increased competition.

However, me-too products can also lead to a crowded market with little differentiation between products. This can make it difficult for consumers to choose between products, leading to a price war between competing companies and ultimately hurting profits for all companies involved.

In addition, me-too products can also lead to issues with intellectual property rights, as some companies may create products that infringe on existing patents or trademarks. Therefore, it is crucial for companies to be careful when creating me-too products and to ensure that they are not infringing on the intellectual property rights of others.