Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

Beverage Formula Development - Guires Food Research Lab

06 Aug

Beverage Formula Development

by Food Research Lab

in What Science Can Do

Comments

First and foremost, what is your drink’s vision? You must have a marketing strategy (selling point) and a target market in mind (consumer). It will be much easier to build a product if you know to whom you will be marketing your drink. So you’ve come up with a list of components for your cocktail. We can begin at the stage of concept development.

Identification of customer requirements, talks with food scientists and production managers, brainstorming sessions, and complete preparation of your drink’s idea are all part of the concept creation process. We’ll present you with 2-3 various concepts (ideas) for your drink formula during this procedure. Following your approval, we’ll move on to the recipe development step.

Laboratory work, laboratory testing, reformulations, prototype creation, and formula optimization are part of the recipe development stage. We’ll produce 4-6 new drink formulations for you to try out during this phase, and we’ll give you prototypes to test out. We will be able to provide you with pricing after we get your confirmation. We will strive to optimize the recipe if the pricing is not suitable for you, as everything is dependent on the pricing of the ingredients on the market.

Your drink is almost ready after the recipe formulation step. We prepare the compound for your drink’s bottling and send the raw materials to the bottling facility.