Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

Augmented Reality and Its Applications in the Food Industry

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Augmented Reality and Its Applications in the Food Industry

INTRODUCTION  

Augmented Reality (AR) is the use of information in the form of text, visuals, music, and other virtual modifications that are combined with real-world things in real-time.
It is the “real world” component that distinguishes AR from virtual Reality.
In contrast to a simulation, AR incorporates and lends value to the user’s engagement with the real environment.

Figure 1: Augmented Reality has gained attention in recent years

Augmented Reality is a live technology implemented in the real-world environment, which is generated by sensors from the Internet of Things.
AR can transform numerous parts of the food industry.
Food industries increasingly use Augmented Reality to serve new experiences to customers. The experiences include delicious food, information, and engagement between customers and restaurants from the technologies.

Advantages

Improves employee safety and efficiency by giving real-time information and updates.
Improves efficiency in logistics by helping the logistics person with real-time updates of counts, destinations and more.
Enhances new product development by being involved in the analysis of ingredients, food structure, sensory perceptions, etc.
AR as a marketing tool to improve customer interaction and engagement through packaging and various other stimulants

Disadvantages

Privacy and Security – cyber security-based challenges involve implementation in the food industry.
Absence of new or improved business model specific to the food industry.
Social acceptance of any new technology will take time. This phenomenon is also applicable to AR.
Technological issues – all the existing devices may not be acceptable for setting up an AR software [1].

advantage pic1

Figure 2: Challenges of Augumented Reality

Application in food industry:

Augmented Reality Menu for Restaurants

AR technology is useful for customers sensitive to certain food ingredients and those who want to manage their weight.
Customers can use the Internet of Things to scan the menu to get more information about the products in 3D visuals. AR delivers visual information about each food product, such as ingredients, nutrition facts, and calories.
This technology benefits both restaurants and customers who want to decrease the risk of allergic reactions and keep a watch on their caloric intake.

AR for Food Packaging

Augmented Reality can provide additional information like product history and even games on the product packaging.
Providing such interesting information helps create brand awareness and customer engagement and boost marketing strategies.

Improved Training of New Employees

Augmented Reality can provide an immersive training experience for employees who want to master their skills.
Companies that used AR-based training experienced more than 70% employee retention even a year following training [2].