Biotiful Gut Health, the UK’s leading Kefir brand, continues to drive innovation in gut health, now making strides in the organic category with an exciting expansion of its Organic Kefir Drinks range.
Biotiful Gut Health Expands Organic Kefir Range with Two New On-Trend Flavours
Biotiful Gut Health, the UK’s leading Kefir brand, continues to drive innovation in gut health, now making strides in the organic category with an exciting expansion of its Organic Kefir Drinks range.
Consumer interest in organic products is at an all-time high, with 20 million UK shoppers expressing a desire for greater organic variety. Responding to this demand, Biotiful is relaunching its premium Organic Drinks line, introducing two new, trend-driven kefir flavours—Blossom Honey and Vanilla Chai.
New Organic Kefir Flavours Hitting Shelves This September
Biotiful Organic Kefir Drink – Blossom Honey (500ml) – A naturally sweet and creamy kefir, infused with the rich, floral essence of honey, identified as one of the season’s most in-demand ingredients.
These new flavours will join the award-winning Biotiful Organic Kefir Drink Original, the UK’s best-selling organic kefir SKU, known for its clean taste, high protein content, and gut health benefits. The full range will be available from September in leading retailers.
RRP: £2.75 (500ml)
Retailers: Available from Ocado, Booths, and Whole Foods Market on September 1st, followed by a Sainsbury’s launch later in the month.
Original variant also available in: Sainsbury’s, Waitrose, Ocado, Booths, and Whole Foods Market in 500ml (£2.75) and 250ml (£1.75).
Biotiful: Leading the Organic Kefir & Gut Health Movement
As a pioneer in the UK Kefir category, Biotiful Gut Health holds nearly 70% of the market share, helping grow the segment to nearly £100 million. The brand’s commitment to quality is evident in its use of British organic milk, billions of live cultures, and a 2000-year-old authentic kefir-making process.
Industry Recognition:
- 2023 Quality Food Award Winner
- 2024 Great Taste Award Winner – praised for its rich, creamy texture and natural taste
The timing of this organic relaunch aligns with Organic September, the UK Soil Association’s annual celebration of organic products, further reinforcing Biotiful’s commitment to natural, gut-friendly nutrition.
Consumer Demand for Organic & Gut Health Products Continues to Grow
- Fastest-growing yogurt brand in the UK
- Now the 9th largest yogurt brand overall
- 60% of consumers with gut health concerns opt for organic
- Natasha Bowes, CEO & Founder of Biotiful Gut Health, highlights the importance of this expansion:
“At Biotiful, we focus on delivering the best-tasting, clean, and natural products. Organic is a perfect fit for our Kefir range. With 60% of gut-conscious consumers choosing organic, we’re thrilled to offer even more choice with our new Blossom Honey and Vanilla Chai Kefir Drinks.”
FRL Insights: The Rise of Functional & Organic Beverages
At Food Research Lab, we see the rapid rise in demand for functional, clean-label, and gut-health-focused beverages. The success of Biotiful reflects a larger industry trend toward:
- Premium, natural, and organic dairy-based beverages
- Functional ingredients that enhance digestive health
- Market expansion for fermented dairy & probiotic products
For brands looking to develop innovative kefir, probiotic drinks, or gut-friendly dairy alternatives, FRL provides expert formulation, ingredient sourcing, regulatory guidance, and commercialization support.
Want to create the next big organic or gut-health beverage? Get in touch with FRL today!
Let’s create something Innovative and Delicious together
Food Research Lab strives for excellence in new Food, Beverage and Nutraceutical Product Research and Development by offering cutting edge scientific analysis and expertise.
