AGZ is AG1's latest powder-based sleep enhancer, specifically designed to promote relaxation, increase the quality of restful sleep, and assist people in waking up feeling replenished and energized. Unlike many traditionally used sleep preparations, AGZ is melatonin-free—formulated with scientifically backed ingredients that naturally regulate and support the body's internal sleep cycles without grogginess or being dependent on it. This innovative product exemplifies advances in nutraceutical product development and nutraceutical product innovation, reflecting the modern understanding of healthy sleep by offering a holistic approach without pharmaceutical side effects.

AG1 Unveils AGZ: Melatonin-Free Nighttime Sleep Support Supplement

Consumer & Market Research Oct 10, 2025

AGZ is AG1’s latest powder-based sleep enhancer, specifically designed to promote relaxation, increase the quality of restful sleep, and assist people in waking up feeling replenished and energized. Unlike many traditionally used sleep preparations, AGZ is melatonin-free—formulated with scientifically backed ingredients that naturally regulate and support the body’s internal sleep cycles without grogginess or being dependent on it. This innovative product exemplifies advances in nutraceutical product development and nutraceutical product innovation, reflecting the modern understanding of healthy sleep by offering a holistic approach without pharmaceutical side effects.  

Purpose and Inspiration Behind AGZ

Kat Cole, CEO of AG1, said foundational nutrition is a pillar of health that is necessary for overall health, but quality sleep is just as important and often ignored as a pillar of health. She has listened to countless customers share their struggles with sleep, and it became clear that sleep as a benefit needed specific support for restful sleep and was an unfulfilled health need. AGZ was developed as a natural extension of AG1, AG1’s nutritional supplement for early mornings, and is designed to provide full-body health support, day and night. AG1 provides the body with energy during the day and AGZ promotes restorative sleep at night, allowing two thoughtfully paired products to promote health from both ends of the continuum of wellness—energizing the day and restoring the night. This pairing highlights the potential of nutraceutical ingredient innovation and formulation to deliver comprehensive, whole-body health support—from energizing mornings to restorative nights. [1]

Key Ingredients in AGZ and Their Benefits

AGZ’s formula contains a well-researched blend of adaptogens, calming botanicals, amino acids, antioxidants, vitamins, and minerals selected based on their specific proof to improve sleep, relaxation, and stress relief. The amounts of these ingredients are placed in clinically based amounts recognized to promote efficacy.

Ingredient

Benefits

Magtein® Magnesium L-Threonate

Supports improvement for sleep quality, cognitive function, and natural production of melatonin. *

Saffron Extract

Works as an antioxidant that promotes sleep quality and enhances mood for a better morning. *

L-Theanine

Calms the nervous system and aids in relaxation, limiting stress to bring about sleep.  *

Ashwagandha

A potent adaptogen identified to lower cortisol levels, facilitating reduced stress and improved sleep quality. *

Valerian Root & Lemon Balm

Traditional calming herbs that are soothing when nervous and aid in sleep initiation. *

*All ingredient doses are supported by clinical research to ensure efficacy.

This adaptability makes AGZ a practical and pleasant addition to health-conscious nightly rituals, representing a significant advancement in nutraceutical product development. [2]

Features and Usage

AGZ is designed for simple addition to evening routines, emphasizing safety, efficacy, and user choice:

  • Has obtained NSF for Sport® certification, which means it has been through rigorous, third-party testing to ensure purity and no banned substances.
  • AGZ has no added sugars, artificial colors, artificial flavors, or binders, which promotes digestion and minimizes potential allergens or irritants.
  • AGZ dissolves within 4oz water, milk, or your favorite plant milk.
  • AGZ can be ingested cold, warm, or at room temperature based on your comfort level and preference.
  • It is offered in 3 pleasant flavors—Mixed Berry, Chocolate, or Chocolate Mint—that users can select according to their preference.

This adaptability makes AGZ a practical and pleasant addition to health-conscious nightly rituals, representing a significant advancement in nutraceutical product development[3]

AG1 Unveils AGZ Melatonin-Free Nighttime Sleep Support Supplement (1)

How AGZ Supports Your Natural Sleep Cycle

The AGZ formula has the unique capacity of supporting the body through its natural sleep stages. Every step contributes and aligns as follows:

Sleep Phase

Support Provided

Evening

Promote relaxation and calm through adaptive herbs like ashwagandha, and calming preparations such as L-theanine. *

Sleep

Supports deep, quality, restorative sleep mainly through Magtein® magnesium L-threonate and valerian root. *

Morning

Encourages waking up refreshed and alert with mood-enhancing benefits from saffron extract. *

This targeted, phase-specific support helps provide optimal sleep without the drawbacks of traditional sedatives, aligning with modern nutraceutical ingredient innovation and formulation strategies. [4] 

Product Example

Product Name: AGZ

Brand Name: AG1

Type of Product: Nighttime Sleep Supplement (Powder-Based Sleep Enhancer)

Category of Product: Nutraceutical Sleep Support Supplement

Customer Experience and Additional Benefits

Countless early adopters, including AG1 team members and health enthusiasts seeing a wide variety of positive effects using AGZ in conjunction with AG1, have reported quicker relaxation before sleeping, less time awake, deeper sleep stages, and much more refreshed feelings in the morning.

AGZ goes beyond sleep quality to support stress management through regulating the body’s cortisol levels, antioxidant capacity to combat the environmental stressors in our lives, and cognitive health, it is an essential part of a holistic picture of wellness. [5]

Summary Table: AGZ Key Ingredients and Benefits

Ingredient

Primary Function

Sleep Phase Supported

Additional Benefits

Magtein® Mg L-Threonate

Improvements in sleep quality

Sleep

Cognitive function, and melatonin

Saffron Extract

Improves sleep, and affects mood

Morning

Antioxidant, mood stabilizer

L-Theanine

Calms nervous system

Evening

Stress reduction

Ashwagandha

Reduces cortisol and promotes calm

Evening

Adaptogen, and stress-reduction

Valerian Root & Lemon Balm

Helps the body fall asleep faster

Sleep

Well-known calming herbs

Conclusion

AGZ is a scientifically formulated, melatonin-free powder-based sleep enhancer that supports every phase of natural sleep—relaxation, deep restorative rest, and refreshed awakenings—without grogginess or risk of dependence. Along with AG1 every morning for nutrition, AGZ creates a full daily cycle of energy and restoration for optimal wellness. Food Research Lab is proud to support research-based innovations that provide safe and effective solutions to modern health challenges.