Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

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Social Media Marketing Executive

Food Research Lab – SMM Executive

Job Description:

The ideal candidate must have the passion for marketing and be well-versed in both traditional and digital marketing concepts as well as possess good writing abilities.
The candidate must also have the resourcefulness to seek out creative ideas and methods to achieve targets such as increased leads and enquiries with the proposed and executed marketing strategies.
Creation and execution of marketing campaigns including company branding, online content strategy, social media campaigns etc
Copywriting for online and social media content such as articles/blog posts and marketing messages
Continuous review and active management of the website and all digital assets
Daily Social media and community engagement activities including prompt communication and handling of feedback
Design and drive strategic content marketing initiatives such as content planning, development and optimization across different online and social media channels and digital touch-points
Support internal marketing, business development, corporate service, and sales team to develop strategic and tactical content
Regular lead and performance tracking and reporting during and post-marketing campaigns
To complete the task given within the agreed deadline
Other miscellaneous administrative jobs including ad-hoc office operations and functionality

Required Qualification: Degree in marketing, communication studies, journalism, creative writing, or similar.
Required Experience: Proven experience in the field-minimum of 2 years.
Job Position code: GUI-DM-JD-SMME-08
Job Title: SMM – Executive (Social Media Marketing Executive)
Job Grade: JRE001-GUI
Department: Marketing & Digital – Digital Marketing
Reports To: Team Lead
Work Schedule: Monday – Saturday (except second Saturday)
Job Purpose:

Social Media Marketing Executive who can independently create digital marketing campaigns, copywriting, visual asset design creation and content creation to support the company’s expansion efforts.

Skills Required:

Creative with the ability to persuade through copywriting
Expert knowledge of all leading social media sites, including their algorithms.
Firm grasp of Hoot suite and its integrations.
In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
Ability to create authoritative and persuasive texts.
Flexible and engaging writing style.
Knowledge of pertinent engagement metrics.
Appreciation for novel insights and ideas.
Willingness to work occasional overtime to accommodate various time zone