Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

Food Research Lab’s 3C Approach

Our goal is to make your dream concept a commercial product, integrating our strong knowledge of ingredients and techniques to help you make the right decisions

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Food Research Lab's 3C Approach

Food Research Lab’s 3C Approach

Guires Food Research Lab combines Consumers, Chefs, and Clients (3C) into an immersive, real-time product development strategy that will get you from idea conception to commercialization faster and more efficiently.

Food Research Lab’s 3C Creation Process includes

Food immersion tours,
Recipe development and
Consumer focus group testing

With all this and guidance from our food consultants, our Research & Innovation lab is well suited for food and beverage companies and multi-location restaurant groups.

Guires’s Food Research Lab facility includes both consumer research space and test kitchens, allowing us to modify recipes on the go and tap into the collective expertise of our culinary team. Food Research Lab offers a procedure that reduces recipe development costs and time-to-market manifold, whether it’s a new product, a limited-time promotion, or a whole new restaurant concept.

Consumer Research and Insights

Our in-house market research moderators and development chefs manage all facets of a food/beverage and restaurant consumer research project at Guires’s Food Research Lab.

We host and facilitate qualitative and quantitative research initiatives for restaurants, food and beverage makers, and other consumer packaged goods industries. Food Research Lab will help you with any consumer research needs.

We facilitate the following;

Experienced consultants with constant support.
Testing using quantitative/qualitative techniques.
Comparison testing- paired, triangle, duo-trio.
Focus group rooms with audio/video recording equipment.
Online surveys with concept testing/sorting, menu satisfaction, communications, etc.
Sessions for brainstorming/innovation
Tours of immersion
Interviews/ethnographies/diaries in-depth
Latest Industry developments
Competitive shopping
Sensory testing
Usability testing of appliances, packaging, and product preparation.
Process Development
Market research study for restaurants
The market study on food and beverages
Recruitment of respondents
Research capabilities across various industries, including food, beverage, FMCG,

With our test and commercial, you’ll be able to make your Recipe to improve the product and speed up the commercialization process. This results in huge financial savings for you.

Steps Guires’s FRL follows to help develop the right custom recipe for your restaurant

Signing a confidentiality and non-disclosure agreement.
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product samples or competitor’s samples
recipes and ingredients, brand preferences and
packaging requirements.

We perform a cost analysis and determine whether its line with your requirement. Develop a recipe prototype.

We have experts who can help you formulate and write recipes that suit cuisines worldwide, such as India, Mediterranean, Mexican, Japanese, Thai, etc. We also update ourselves with the latest and some of the most ancient cooking methods. Even after the standardization of the Recipe, the cooking method influences the final output of the product. Hence we clearly state how and how the cooking should be done. Indigenous items such as gravy, sauces, dips, pickles, etc., are also our speciality.

Scientific evidence suggests that the prevention and treatment of several chronic diseases can be beneficial with a low glycaemic index and reduced glycaemic and insulinaemia response. With Guires contract research clinical laboratory, you can get the food (Carbohydrates rich) products tested with the exact methodology used, GI values and rating, and graphical interpretation of the results approved by scientists.

We provide an immersive, real-time approach at Guires's Food Research Lab to help you get from idea to commercialization to brand grow faster.
From a small idea to a full-flavoured reality
Take a dish from inception to widespread application.
Procedures are efficient and quick with support from a team of development chefs and a network of approved vendors.
Culinary advice for individuals with or without in-house chefs or an R&D team Solutions for food and beverage producers and restaurants.

Too frequently, companies employ culinary advisors to receive a few nice menu item suggestions. The fact is that good idea aren't enough, and you'll need brilliant concepts that also operate in practice.

At Food Research Lab, we'll work with you to come up with great ideas, develop recipes, and then follow up to ensure that all of your recipes are successful in your manufacturing facility or restaurant. Our work isn't complete unless we can prove that the formula is repeatable and lucrative in the long run.

Healthy Recipes to meet client specifications, from low-fat dishes to diabetic-friendly means, or a 1,800 calorie, heart-healthy diet that meets USDA / Canada / NIN or any other guidelines? And even special occasion desserts by incorporating more sustainable ingredients without compromising the taste of the meal.
Healthy menu description that highlights healthy, nutrient-dense and sustainable components Recipe Book (recipes & pictures of plate presentation)
Recipe Book (recipes & pictures of plate presentation)

Standardization and Writing

Recipe Standardization: We standardize recipes for accuracy of ingredient amount, taste and flavour, process, cooking time, quality and yield.

Our team use best practices to write the Recipe

We use a standardized format to present your Recipe
Listing out all ingredients, accurate measurements and description
Description of preparation methods
Number of servings, portion sizes and size of servings
Including preparation and cooking time
Additional information and serving suggestions

We work closely with

Bed & Breakfasts, Restaurants, and Cafes
To enhance or create a fresh menu with new or updated concepts

We customize our service to meet client needs and is priced based on service fee plus the grocery expenses

Research and planning
Concept development
Ingredients shopping
Recipe development and refinement plus two tests
Recipe writing, editing, formatting of the final Recipe
Nutrition analyses

We also partner with other professionals for

Food photography
Food styling

We save you costs and help optimize your resources to bring about the best recipe development process possible. Below are some ways in which we provide our assistance.

Research and development of recipes, products, and menus.
Restaurant auditing for optimization and increased productivity.
Betterment of Guest experience by modifying signage, menus, etc.
Design of Kitchen layout with the selection of equipment and tools.
Staff training with training manuals and continuous guidance.
Recipe evaluation to minimize the cost of food production.
Nutritional analysis for all the recipes developed to ensure recipes meet standards

Menu Development

Your menu serves as the primary point of contact between your customers and your company. A menu that pushes customers to your higher-profit products boosts up-sells and encourages repeat business, and referrals are made up of various variables. Guires's professionals are menu specialists, analyzing and developing them, so they become successful selling tools, from menu design and layout to seasonal foods, legal compliance, and technical concerns.

Steps Guires's FRL follows to help develop the right menu for your restaurant

Menu research & development
Nutritional Analysis
Menu Item Development
Menu Optimization
Preparation of a menu concept and recipe development.
Listing all essential items.
Examining your distribution network.
Developing a budget report for your meal items.
Analyzing your plating and glassware options.
Establishing a test kitchen.

Our chefs will share their unique ideas with you and provide sparks of inspiration for one essential element or a meal they, or you wish to make. After that, we'll prepare a small quantity of the food and undertake a sensory analysis before finalizing it.

We ensure attention to detail and think from the perspective of your customers. We acknowledge every intricate detail and ascertain the following

Clarity of menu-content
The suitable price range for the target audience
Neatly presented menu
Understandable Structure
Mentioning the Currency Signs in a way that does not intimidate customers
Relevant and appealing photographs of the dishes

At Guires's Food Research Lab Innovation Center, we perform customer research. We have test kitchens, a test bar, a variety of meeting spaces, and focus group rooms. Chef-driven recipe creation, product/menu development, brand positioning, and consumer research are all services we provide. We also have a small batch food production facility to make a few meals on a modest scale.