Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

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Marketing a Product

Food Product Marketing Summary

Marketing a product is key to the success of any Industry. The marketing industry will use the digital platform and design creative content using the experience and promote products and help reach the product to the maximum audience. Likewise, Food Research Lab has an entire marketing team with experts in the food development and marketing industry, which allows us to promote the product with cutting-edge creativity.

BROCHURE

Marketing Services

Our service helps you define and communicate the product and the brand from concept to commercialization. On the other hand, we have options for you to select the suitable service that suits your requirement and we can help you in producing the best outcome for that.

Marketing Strategy

In collaborating with our clients, Food Research Lab has developed a unique marketing strategy exclusive for the food and beverage industry. By knowing the ultimate goal, we research the competitiveness of the market by identifying the ideal consumer and finding the best strategy to communicate and reach the end-user. Food Research Lab will help marketing a product, a restaurant or a concept.

Promotional Food Concepts

Promotional Food Concepts creates ideas for your brand/product that drive and inspire tactile experiences. We aim to create an impactful representation of your product/brand. This may be by media declines, private immersive experiences, or interactive events planned.

Design Creation

Food and beverage-specific design is a unique understanding of how best to place your appetizing and insightful product.
There are different strategies to communicate effectively with various audiences, and our internal design team is experienced in ensuring that each communication’s look and feel

Video & Content Creation

Video & Content Creation is a type of communication that has seen a massive upturn in digital platforms by creating versatile, insightful and informative content.

Social Media Management

Social media management is a welcoming platform when consumers expect 2-way contact and transparency for the brand. There’s a huge opportunity to engage directly through your brand, build customer loyalty and convert prospective customers. Our experts understand your product’s market and the customer, through which we develop effective social media schedules and successful posts.