The credibility of dietary supplements hangs on science alone in a global market that is overloaded with hyperbolic promises and unverified claims. Transparent brands that stick to peer-reviewed evidence and regulatory compliance gain a long-lasting trust from consumers. At Food Research Lab, we help supplement manufacturers, ingredient suppliers, and health-tech innovators to build that trust-not by flashy marketing statements but rather through scientific communication.
The credibility of dietary supplements hangs on science alone in a global market that is overloaded with hyperbolic promises and unverified claims. Transparent brands that stick to peer-reviewed evidence and regulatory compliance gain a long-lasting trust from consumers. At Food Research Lab, we help supplement manufacturers, ingredient suppliers, and health-tech innovators to build that trust-not by flashy marketing statements but rather through scientific communication.
The health literacy of the consumers today has increased exceptionally. Over 70% of supplement users now cross-verify health claims, and over 50% prefer products that contain clinically substantiated ingredients [1] . Regulatory scrutiny has become evidently harsher; FDA, EFSA, and FSSAI issued several warnings against brands making unsupported claims.
Unsubstantiated claims like “increases immunity” or “reduces fatigue” scientifically remain a cause for concern in areas of compliance, damage control, and recall. Evidence-based communication is no longer optional; it is imperative.
Concern for misleading statements is not merely an epiphenomenon of marketing-with it comes legal survival and reputation .
Illustrative example of a supplement marketed for cognitive and energy support. Highlights the critical need for evidence-based substantiation of functional claims. No assessment or criticism of the featured product is implied.
Example: In 2023, several energy supplement brands in the U.S. were pulled from Amazon due to unsupported “mental clarity” and “fatigue reduction”
Food Research Lab is distinguished as an agency that does not engage in any commercial marketing but pursues scientific correctness and regulatory compliance. Our multidisciplinary team comprises:
We convert complex data into lucid and compliant copy that can impact not just the regulators but also the consumers positively.
Launching a new supplement or scaling an existing health app, FRL synchronizes scientific integrity with commercial goals.
Your brand preferably speaks the language of science and regulation and not pseudoscience.
Mobile health-tech startup giving personalized dietary supplement suggestions via mobile application experienced challenge concerning both regulatory approval and customer trust in their product due to stringent requirements of evidence-based claims. Thus, the company decided on a partnership with Food Research Lab.
FRL provided comprehensive backing in the areas:
Impact:
The app, with the support of FRL, established the repository of evidence-backed content for regulatory approvals and consumer trust. This approach to customer acquisition would bring about a 37% increase in customer acquisition in the first quarter after launching the application
(a) Evidence-Based Articles & White Papers
Narratives based on research and supported by clinical trials, meta-analyses, and human studies-hyper-accurate science made simple for consumer trust, investor relations, and partner validation.
(b) Expert-Endorsed Content
Co-branded credibility from our domain experts:
More consumer confidence; warranted regulatory fulfilment.
(c) Infographics, Slide Decks & Scientific Visuals
Data isn’t enough. So, we brought ingenious-sounding scientific visuals-ingredient pathway graphics, dose-response curves-for investment and B2B presentations and social content.
(d) Regulatory-Ready Claims Documentation
From structure-function claims (FDA) through Article 13 claims (EFSA) to functional claims (FSSAI), we present audit-ready dossiers. We build claim libraries, substantiation files, and ingredient monographs for regulatory risk .
This company produces nutritional goods for the elderly and had encountered difficulties in expanding its market reach to the EU and APAC regions. To comply with the rigorous regulatory requirements in this region, the protein blend for sarcopenia (muscle loss) required scientific substantiation.
The Challenge:
For international marketing purposes, the company involved had to prove its health claims in respect to sarcopenia toward the stringent regulations of the EU and APAC. They needed expert aid to substantiate these evidence-based claim requirements.
FRL’s Solution:
The company partnered with the Food Research Lab, which gave the complete substantiation package, including:
Impact:
It allowed the company to market the protein blend as a scientifically substantiated, regulatory-compliant product in the EU and the APAC, which in turn opened new growth opportunities.
FRL has a structured and peer-reviewed process for each product that entails the following:
Each step ensures the enhancement of factual integrity, transparency in the evidence, and adherence to regional and global health authorities.
Undeniably, endorsements make the highest impact when they are based on evidence and validated by third parties.
The expert pool of FRL includes:
Endorsements are strategically placed throughout web copy, packaging content, investor reports, and regulatory filings to substantiate credibility and enhance adoption .
An herbal anti-anxiety supplement aimed to expand its presence on India’s top pharmacy e-commerce platform but faced challenges with regulatory approval and consumer trust.
The Challenge:
There was a need for regulatory scientific proof to substantiate the product claims to conform to the platform requirement. Therefore, it had always been a challenge to source credible scientific content of a standard which could suffice for the regulatory implication that could be displayed on the label.
FRL’s Solution:
With the aid of Food Research Lab, the company was able to make its claim more acceptable, and FRL helped provide:
Impact:
The supplement gained market entry and enhanced credibility as well as regulatory compliance, thus allowing for greater visibility and sales.
In 2024, a bunch of supplement brands in India and the EU were yanked off the main marketplaces owing to unsupported health-claims. This was not only a breach of regulation but rather a credibility crisis.
One of FRL’s recent clients was a company that was introducing a gut-health-related supplement formulated with a novel formulation but no substantiated content. The FRL team undertook an elaborate literature review, traced human clinical trials data with respect to the active ingredients, and put together:
Outcome: The product gained national shelf presence and was featured in a 2024 “Top 10 Startups to Watch” nutraceutical roundup.
With an increasing majority view in the industry, brands that proudly stand behind scientific integrity and regulatory compliance and leaving aside the noise assumed by marketing gimmickry. Food Research Lab empowers your brand with credible science-based communication strategies-from expert white papers to claim dossiers ready for FSSAI.
Are you prepared to unfold credible science toward a reformation of your supplement brand? If you are thinking of some product launch, investor presentation, or regulatory filing, look no further and tie your fortunes with FRL.
Food Research Lab strives for excellence in new Food, Beverage and Nutraceutical Product Research and Development by offering cutting edge scientific analysis and expertise.
