IS 11968:2019 pet food standards set the first national benchmark for uniform pet food safety standards in India. This sets requirements for safety, nutritional adequacy, and hygiene for both dogs and cats. Compliance is still voluntary for now, but manufacturers face an uphill task in adhering to the requirements set out by the standard. For every pet food manufacturer, each compliance challenge affects operational efficiency, market credibility, and consumer trust in the new frame of pet food regulatory management in India.

Overcoming Compliance Challenges in Pet Food Manufacturing under IS 11968:2019

Regulation Dec 23, 2025

IS 11968:2019 pet food standards set the first national benchmark for uniform pet food safety standards in India. This sets requirements for safety, nutritional adequacy, and hygiene for both dogs and cats. Compliance is still voluntary for now, but manufacturers face an uphill task in adhering to the requirements set out by the standard. For every pet food manufacturer, each compliance challenge affects operational efficiency, market credibility, and consumer trust in the new frame of pet food regulatory management in India.

Compliance Challenges for Pet Food Manufacturers under IS 11968:2019

Ensuring compliance with IS 11968:2019 requires overcoming several operational and regulatory challenges in the production life cycle for pet food manufacturers.

Documentation and Record-Keeping

  • Challenge: Keeping the records of each stage of production in depth for every manufacturing of pet food, including formulation of the pet food, sourcing of raw materials, nutritional profile, and compliance testing, is a big headache, especially for SMEs concerned with animal food product development.
  • Impact: Extensive documentation results in great administrative burden and thus also demands good data management systems.
  • Solution: Invest in digital record-keeping systems and staff training on appropriate documentation practices to satisfy the requirements of IS 11968:2019. [1] [2]

Laboratory Testing

  • Challenge: Rigorous testing, especially by NABL-accredited or BIS recognized laboratories, is proving effective for the safety compliance, nutrition sufficiency, and freedom from toxic contaminants like Heavy Metals, Mycotoxins, and Pesticides present in pet foods.
  • Impact: Testing is one of the most expensive and time-consuming procedures that are repeated in laboratories when it comes to batch validation and third-party certification for pet food product development.  
  • Solution: Regular testing and relationships maintained with an accredited laboratory acquainted with the BIS guidelines on pet food. [3]

Ingredient Sourcing and Hygiene

  • Challenge: In the line of providing custom pet food formulation services, the task is the careful vetting of suppliers and continuous monitoring to ensure all raw materials meet regulatory standards. The manufacturing process should be hygienically carried out to prevent contamination.
  • Impact: Poor ingredient quality and hygiene can ultimately cause a recall, a regulatory penalty, and a loss of business from customers.
  • Solution: Enhance supplier verification procedures and quality testing and make investments in modern sanitation technology and employee education related to pet food safety standards India.

Labeling and Packaging Compliance

  • Challenge: Labeling, following IS 11968:2019 pet food regulation, must be done in such a way that it offers proper information to consumers on its nutritional and safety standards. The packaging should be tamper-proof and hermetic to support pet food challenges on complying with storage standards.  
  • Impact: Variations in packaging or labeling could lead to penalty from the relevant authorities and loss of consumer trust.
  • Solution: Comply strictly with labeling rules, regulatory audits, and invest in cutting-edge packaging solutions for custom pet food formulations services. [4]

Regulatory Updates and Enforcement

  • Challenge: The pet food business in India faces changing guidelines from FSSAI and BIS, and the pet food industries must adapt to the compliance challenges in Indian pet food industry.
  • Impact: This can lead to non-compliance and can result in disruptions because regulatory updates need to be followed.
  • Solution: Remain up to date on regulatory changes, provide training for staff on a frequent basis, and set up a specific team or hire a compliance officer for dog food product development services.

Traceability

  • Challenge: Establishing and maintaining a system to track raw materials, components, and finished products is essential to facilitate product recall and regulatory audit procedures to secure BIS certification of pet foods.
  • Impact: Lack of traceability may result in unsuccessful recall activities and regulatory penalties.
  • Solution: Stringent traceability systems should be implemented; regular audits should be conducted in the development of pet nutrition products, with further investments in advanced technologies that track everything. [5]

Penalties for Non-Compliance

  • Challenge: The penalties for failing to comply are in extreme measures such as product recalls, financial penalties, and mandatory relabeling; these may extend to prosecution and reputational damage.​
  • Impact: Potential legal action raises the risk for manufacturers to ensure compliance and increasingly severe financial losses.
  • Solution: Proactively address compliance gaps, invest in regular audits, and stay up to date on regulatory requirements for animal food product development. [6]

 

Voluntary Nature of IS 11968:2019

  • Challenge: IS 11968:2019 is voluntary and thus results in inconsistent adoption and varying levels or qualities of products in the process of manufacturing pet food. ​
  • Impact: This is a situation where a lack of mandatory enforcement creates ambiguity, thereby discouraging smaller manufacturers from investing in compliance about food safety and pet health.
  • Solution: The manufacturing industry should embrace IS 11968:2019 to establish consumer trust and security as well as for future regulatory requirements.

Legal Ambiguities and Jurisdictional Issues

  • Challenge: Pet food is not clearly defined under the food laws or the feed laws in the country of India, leading to jurisdictional confusion and uncertainty about applicable standards.
  • Impact: This is the ambiguity that hampers the compliance process and can lead to unsynchronized regulatory treatment in different states and regions affects pet food product development.   
  • Solution: Manufacturers must be updated on changing regulations and communicate openly with regulatory bodies on IS 11968 pet food regulation. [7]

Inconsistent Licensing Requirements

  • Challenge: There are licensing requirements for the manufacture of pet food products which vary from state to state, leading to patchy regulatory oversight and compliance checks.​​
  • Impact: Lack of consistency in the requirements may lead to delays, costs of compliance, and inefficiencies about the development of pet nutrient products.
  • Solution: They should consult from the regulatory agencies and make sure they obtain all licensing requirements irrespective of the region they operate in.

Limited Resources and Enforcement Capacity

  • Challenge: The regulatory authority like FSSAI has limited resources and cannot test/enforce, causing a delay in the inspection/check for compliance.
  • Impact: It may lead to delays to respond in case of non-compliance and affected industry safety.
  • Solution: It is recommended that pet food manufacturers undergo internal and third-party tests to guarantee compliance with pet food safety.

Rapid Innovation and New Formats

  • Challenge: The fast pace of innovation in the pet food product development in new formats and ingredients requires adaptive protocols of evaluation and updated standards of compliance.
  • Impact: The rapidness of innovation sometimes outpaces regulation updating. It leaves wide gaps on matters that pertain to compliance and safety protocols.
  • Solution: It is upon the manufactures to stay on top of changing trends in the industry and changes related to regulations so that strategies about compliance could be updated.

Nutritional Adequacy and Labeling Accuracy

  • Challenge: Nutritional completeness and labeling accuracy depend on extensive analysis and recordkeeping.
  • Impact: Incorrect labeling or nutritional deficiencies mislead consumers and may pose health risks to pets.
  • Solution: Impose regular nutritional testing and ensure labeling is correct with compliance to IS 11968:2019 pet food standards. [8]

Microbiological Safety and Hygiene

  • Challenge: To keep the production processes microbiologically safe and hygienic to prevent contamination.
  • Impact: Inadequate hygiene practices may cause contamination, product recall, and potential health hazards posed by both pets and humans in pet food safety standards in India.  
  • Solution: Ensure proper sanitation practices, pathogen testing, and GMP guidelines are followed.

Chemical Contaminants

  • Challenge: Analyzing the product for chemical contaminants like heavy metals, pesticides, and microbes is a challenge when preparing pet food formulation.
  • Impact: Contaminants can cause severe harm to both pets and human beings.
  • Solution: It is necessary to screen and test chemical contaminants regularly with the guideline provided by IS 11968:2019. [7]
Overcoming Compliance Challenges in Pet Food Manufacturing under IS 11968:2019

Addressing these many challenges systematically with some targeted solutions would in turn enable pet food manufacturers to progress through a maze of complexities associated with IS 11968:2019 compliance, ensuring product safety and its regulatory acceptance for ensuring consumer trust.

Table: Key Compliance Challenges in Pet Food Manufacturing (IS 11968:2019)

Challenge Area

Example of Challenge

Impact

Documentation & Record-Keeping

Missing batch-wise nutritional profiles

Regulatory scrutiny, non-compliance

Laboratory Testing

High aflatoxin in batch due to testing

Delays, batch rejection

Ingredient Sourcing & Hygiene

Contaminated maize causing Salmonella

Recalls, penalties

Labeling & Packaging

Incorrect vitamin D content on label

Recall, loss of trust

Regulatory Updates

New heavy metal limits cause delays

Disruptions, compliance risks

Traceability

Can’t trace contaminated meat batch

Ineffective recalls

Penalties for Non-Compliance

Use of banned additives

Fines, reputational damage

Voluntary Nature

Some ignore IS 11968:2019, causing inconsistency

Ambiguity, reduced compliance

Legal Ambiguities

Varying state interpretations

Confusion, inconsistent oversight

Licensing Requirements

Delays due to differing state rules

Delays, extra costs

Enforcement Capacity

Inspection delays

Non-compliance goes unnoticed

Rapid Innovation

New formats lack clear guidance

Compliance gaps

Nutritional Adequacy

Mislabeling protein content

Consumer complaints

Microbiological Safety

Poor hygiene causing E. coli

Contamination, recalls

Chemical Contaminants

Pesticide residue above limits

Health risks

Conclusion

Overcoming challenges of compliance under IS 11968:2019 will, therefore, be crucial for pet food manufacturers to ensure the safety of their products for consumption and to earn the trust of the market. Problems in documentation, testing, labeling, and updating regulatory status need to be addressed to keep standards high. Changing regulations place an increasing emphasis on proactive compliance as a real strategic differentiator. Partner with Food Research Lab, expert support for Animal Food Product Development, Regulatory, and Advanced Testing Solutions for the accomplishment of the highest benchmark related to Indian Pet Food Safety Standards (IS 11968:2019).

References

  1. Emerge Legal. (n.d.). Navigating legal regulations in India’s booming pet care industry. https://emergelegal.in/navigating-legal-regulations-in-indias-booming-pet-care-industry/
  2. (n.d.). Module 08: Food safety documentation and record keeping. https://www.scribd.com/document/701508106/Module-08-Food-Safety-Documentation-and-Record-Keeping
  3. Eurofins India. (n.d.). Pet food testing. https://www.eurofins.in/food-testing/industries/pet-food-testing/
  4. Petfood Processing. (n.d.). Challenges continue to keep pet food manufacturers on their toes. https://www.petfoodprocessing.net/articles/15947-challenges-continue-to-keep-pet-food-manufacturers-on-their-toes
  5. (n.d.). Beyond compliance: Leveraging regulatory compliance to drive innovation in food supply chain traceability. https://www.researchgate.net/publication/388637979_Beyond_Compliance_Leveraging_Regulatory_Compliance_to_Drive_Innovation_in_Food_Supply_Chain_Traceability
  6. Managing IP. (n.d.). The Indian pet food industry’s legal bite: Trends, regulations and IP hurdles. https://www.managingip.com/article/2ehu9bvpujcnqkeodj2f4/sponsored-content/the-indian-pet-food-industrys-legal-bite-trends-regulations-and-ip-hurdles
  7. Bureau of Indian Standards. (2019). IS 11968:2019: Pet food for dogs and cats – Specification. https://ia601208.us.archive.org/7/items/gov.in.is.11968.2019/IS11968%3A2019.pdf
  8. (n.d.). Pet food safety and regulatory compliance: An overview. https://pmc.ncbi.nlm.nih.gov/articles/PMC10093350/