The growth of the pet food market in India has been strong in recent years, indicating increasing interest in the health and nutrition of pet animals among pet owners. To address issues with safety and quality in this growing market, the Bureau of Indian Standards (BIS) published IS 11968:2019 — “Pet Food for Dogs and Cats — Specification (First Revision).” This is the first comprehensive Indian Standard focusing specifically on pet foods, offering regulatory guidance on matters of ingredient safety, nutritional adequacy, hygiene controls, and the methods utilized in testing.
For manufacturers involved in animal food product development, understanding and complying with IS 11968:2019 is of key importance in product quality, safety to animal health, and instilling consumer confidence. This article will provide a comprehensive overview of the compliance testing requirements of the standard with respect to key specifications, the methods of testing, sampling as well as practical guidance regarding compliance testing.
IS 11968:2019 outlines the requirements for both complete and complementary pet foods for dogs and cats.
The standard also applies to all product forms including dry kibble, wet canned food, semi-moist products and treats. The standard does not apply to raw pet foods, or products that do not have a nutritional purpose in pet food. The standard should be followed by pet food producers located in India, and importers of pet food, supporting compliance with India’s food safety expectations for pets and reinforcing best practices in pet food formulation & development. [1]
The IS 11968:2019 establishes the minimum and maximum limits for key nutrition parameters in pet food. It also establishes the specifications for ingredient quality and safety.
Table 1: Important nutritional requirements are summarized
Nutrient | Minimum (%) | Maximum (%) | Notes |
Crude Protein | 18 | 35 | Required for growth & health |
Crude Fat | 8 | 20 | Used for energy and supports coat |
Crude Fiber | 2 | 8 | Aids digestion |
Moisture Content | 10 | 78 | Dependent on product type |
Ash (Minerals) | 6 | 12 | Must reflect safe mineral levels |
The safety of the ingredients must be demonstrated, plus, safe and hygienic supply chains must be identified. Specifically, food of animal origin (e.g., meat and dairy) must be screened to prevent contamination. Permissible additives can be utilized if approved by the standard and does not leave harmful residues. This aligns tightly with the field of pet food product innovation services, where product safety and innovation run concurrently. [2]
IS 11968:2019 stresses the importance of evaluating for safety to avoid microbiological contamination and exposure to harmful substances. Testing for compliance includes:
Manufacturers should employ accredited laboratories for testing to guarantee result credibility, a key aspect in pet food development and quality assurance. [4]
Although IS 11968:2019 is voluntary, it is part of a set of requirements, examples include:
Table 2: highlights how IS 11968:2019 fits within this broader landscape.
Regulation/Authority | Key Role | Relationship to IS 11968:2019 |
BIS (IS 11968:2019) | Specifying Quality, safety of Pet Food | A specific specification of animal food |
FSSAI | Food safety aspects Animal ingredients origin | Complementary oversight |
Legal Metrology Act | Packaging, labeling standards | Packaging requirement overlay |
Consumer Protection Law | Sales transparency, consumer rights | Ensures truthful claims |
Ministry of Animal Husbandry | Biosecurity and Imports | Removal of biosecurity – ingredient compliance |
Compliance provides manufacturers with a range of strategic and operational benefits:
The standard serves as a foundation for pet food formulation & development, empowering manufacturers to innovate safely and responsibly.
There are likely to be challenges to implementing IS 11968:2019:
Manufacturers can overcome the above by:
These best practices align with industry advances in pet food product innovation services and quality enhancement. [1]
Effective risk management sustains consumer trust and safeguards pet health, critical to successful animal food product development. [6]
IS 11968:2019 sets a comprehensive benchmark for quality, safety, and compliance in the Indian pet food industry. For manufacturers engaged in pet food development, formulation & development, and pet food product innovation services, adoption of the standard ensures nutritional adequacy, safety, and hygiene aligned with regulatory expectations. Compliance builds consumer trust, mitigates risks, and enhances export potential in a rapidly growing market. Proactive adherence to IS 11968:2019 positions manufacturers for success amidst evolving industry demands, ultimately benefiting the health and wellbeing of companion animals. Food Research Lab offers specialized services in animal food product development, including formulation, testing, sensory trials, and regulatory guidance.
Food Research Lab strives for excellence in new Food, Beverage and Nutraceutical Product Research and Development by offering cutting edge scientific analysis and expertise.