Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

Top Strategies for Food Product Marketing

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17 Nov

Top Strategies for Food Product Marketing

by Food Research Lab

in Organic Food

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Introduction

Many people are drawn to the food sector, comprising a recipe they wish to turn into a food product and sell to merchants. It is viable to profit by producing and marketing your line of food goods, but how can you exclude the difficulties in dealing with new food and beverage products to supermarkets? You may expand your odds of effectively marketing a product to supermarkets by investing some time, study, and effort.

Choose a Marketable Food Packaging

Develop appealing, functional packaging for your items that complies with all US Food and Drug Administration labelling instructions for the type of food you produce — without this, no retailer will be permitted to stock your food. You can buy wholesale food ampules from online vendors or restaurant supply stores and have labels printed by a local graphics business, or you can do it yourself if you have the required equipment. Food and beverage are sectors that are considered to have the best marketing products amongst many other industries.

Product Pricing Matters

Price your product justly, but remember that you need to make a decent profit as well. Consider labour, ingredients, and packaging costs, which are indispensable factors in food and beverage marketing.

Enlist Potential Retailers

Enlist retail stores in your locality— you may need to add that outside of your city or county if you don’t have many choices. Make a note on your list of if each store offers any products related to yours, the cost of those products, and the buyer’s or head store manager’s name and phone number. Experts in the food marketing industry commend this as the most significant step.

Take out any stores from your list that don’t sell the goods you’re attempting to sell. For example, if you’re selling gourmet truffle salt, a bargain grocery shop isn’t the place to go for a contract. Gourmet, wellness, and upmarket grocers and markets should be considered instead.

Plan Large Scale Production

Consider whether you have the resources to generate enough food to meet the demands of the grocery stores on your shopping list. Ensure you have a good staff, storage, industrial space, and capital to acquire supplies and packaging when more oversized orders come in. You never know when a large order will arrive, and if you cannot correctly complete it, you will either lose business, make a mistake, or become burned out. Especially for beverage marketing, a suitable production capacity should be in place.

Conduct Food Product Market Research

Before approaching any grocery shops, do a market investigation by selling your products at a local farmers market for a few months. Examine how well the product sells, how much you can charge, and the types of clients who purchase it. Additionally, you can ask consumers who make purchases to fill out a simple card indicating their preferred grocery stores. This statistic is useful when presenting your goods to your target grocers; if they perceive you are selling something their customers want, they will be more absorbed in your business.

Establish Contact With Retailers

Speak with the retail store and get them to hear your pitch or product information. If the business is part of a larger chain, don’t be taken aback if you can’t schedule an appointment with them for many weeks. Constant efforts should be taken to establish a proper plan in the food marketing industry. Make a memo of the date and time of your meeting with the store manager or buyer.

Obtain Product Certifications And Fulfil Local Guidelines

Ensure you have all the licences you need to lawfully runa food production firm in your city. To know out what documents you’ll need, contact your state’s department of health.

Conclusion

Finally, bring your market research, product samples, packaging, and business documents to your presentation. Prepare to rapidly explain what your product is, how it differs from what their store presently sells, and how it will appeal to their target market to the store’s buyer.

Food Research Lab Provides Marketing Services

Marketing a food product is key to the success of any Industry. The marketing industry will use the digital platform and design creative content using the experience, promote products, and help reach the product to the maximum audience. Likewise, Food Research Lab has an entire marketing team with experts in the food development and marketing industry, which allows us to promote the product with cutting-edge creativity

Our service helps you define and communicate the product and the brand from concept to commercialization. On the other hand, we have options for you to select the suitable service that suits your requirement and we can help you in producing the best outcome for that

Food Research Lab has developed a unique marketing strategy exclusive for the food and beverage industry in collaborating with our clients. We research the market’s competitiveness by identifying the ideal consumer and finding the best method to communicate and reach the end-user by knowing the ultimate goal. Food Research Lab will help market a product, a restaurant or a concept.

Reference

Meler, M., & Cerovic, Z. (2003). Food marketing in the function of tourist product development. British Food Journal.
Hawkes, C., & World Health Organization. (2004). Marketing food to children: the global regulatory environment. World Health Organization.
Prentice, C., Chen, J., & Wang, X. (2019). The influence of product and personal attributes on organic food marketing. Journal of Retailing and Consumer Services, 46, 70-78.