New food marketing strategies for industries and companies to introduce healthy beverages
- New product development in the food industry can be achieved by introducing new strategies in the field of market.
- Digital marketing strategies create a new trend in the field of marketing and making the business a little easier.
- The food research lab is here to guide business for their new healthy beverage by providing new marketing concepts.
The concept of marketing stands as a backbone for business. Marketing a product is the biggest challenge in running a business. The main assignments in marketing are to analyze the customer needs, to evaluate the data, to create a benchmark among the competitors, etc. In this fast emerging, world business can achieve success in two ways of marketing. On one side traditional marketing plays an important role and on the other side digital marketing creates a new trend in the field of business. The food research lab is here to provide a few food marketing strategies in developing a new business considering a healthy beverage as a product. The concept of marketing stands as a backbone for business. Marketing a product is the biggest challenge in running a business. The main assignments in marketing are to analyze the customer needs, to evaluate the data, to create a benchmark among the competitors, etc. In this fast emerging, world business can achieve success in two ways of marketing. On one side traditional marketing plays an important role and on the other side digital marketing creates a new trend in the field of business. The food research lab is here to provide a few food marketing strategies in developing a new business considering a healthy beverage as a product.
Identify the target customers
Usually, beverages are consumed by daily employees after tiring work. Then the second level audience is the students. So the basic duty of the food manufacturers and the food industry company to make a healthy and tasty drink.
The beverage recipe development companies should ensure the type of beverage is needed for a particular season for example mango is needed during a particular season. Likewise, the beverages should be developed during particular seasons with a variety of flavours.
Originate a brand
The very first and foremost demand for a beverage is to develop a brand for your product.
- Provide a brand name
- Make an attractive colourful logo
- Use a catchy logo for your brand
- Generate a tagline.
Wrapping a product
A product is judged by its wrapper. The outlook of a product will determine its reach to the audience especially when it comes to food and beverages. So the beverage development company should be very careful is designing an outer cover for a product. As the outer cover is going to display in business cards, posters, banners, advertisements, the food product development companies should create it accordingly. A restaurant menu consultant should also look after the brand image.
Blogging a beverage
As discussed earlier digital marketing has its value in this growing digital world. Create your blog for your healthy beverage. Provide this information in that blog,
- List out the healthy ingredients added
- Provide the necessary information about the health benefits of consuming that beverage
- Collaborate with the other food bloggers and influencers who have a huge number of followers base
Generating a USP
USP ( Unique Selling Product) is the thing that differentiates your product from other products. The USP should deliver what the customer exactly wants. It must be a promising and trustworthy beverage to consumers. It may take a long duration to provide the best USP for the consumers.
A healthy beverage is tough to gt reach at the expected time. So people usually buy a beverage during shopping. Make a colourful and attractive drink. During that time give more offers such as
- Buy 1 Get 1
- Buy a bulk quantity and get a deduction the price
- Introduce many flavours and deliver it with offers
Offers and discounts are mandatory in sales work, especially during festival seasons.
Participate in events
Try to get participate in many public events and take your product to the targeted audiences. Usually prefer a beverage during an event. Mainly in a sports event, people prefer an energetic healthy beverage. All the food product development companies and beverage companies must utilize that time and make their product to reach to a huge set of audience. After participation, just take feedback note from the audience, so that the mistake won’t e repeated in future nad few suggestions can also be taken into consideration by the beverage recipe development.
Social media marketing
Social media marketing is the biggest tool in digital marketing as people around all over the world is using social media like Facebook,Instagram,linked,etc. use celebrities and many famous Instagram users to sell your product through Instagram and Facebook.
Use the following,
- Google ads
- Facebook ads
- Email marketing
These are a few basic social media concepts to sell your product around a particular area. In social media marketing you can also ask the customers to provide a random giveaway which will connect you to the consumer’s friends and neighbours. There is an advantage in this concept, people will suggest their friend, neighbours if the product is worth the amount paid. The beverage consultant services are there to provide the ideas of social media marketing.
Therefore the above-mentioned strategies will work out only if the beverage is healthy and tasty. The beverage development companies should consult with the beverage recipe development services and make a new product. Once after the production food research lab is here toguide for marketing your product
- Kumar, M. K. S., & Kumar, D. K. A STUDY ON EFFECT OF MARKETING SEGMENTATION ON SALES PERFORMANCE IN BEVERAGES INDUSTRY.
- Thabbasum, M. A., & Panda, M. P. R. A STUDY ON PROMOTIONAL MIX concerning BEVERAGES COMPANY.