What are difficulties in marketing a new food and beverage product in the post COVID world?

What are difficulties in marketing a new food and beverage product in the post COVID world?

What are difficulties in marketing a new food and beverage product in the post COVID world?

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  • The humongous episode of the feared COVID  has achieved a notable change in what the world saw as ‘typical’. With an expected 3,820,737 positive cases internationally, as asserted by Worldometer, the COVID-19 has sent waves of dread over the majority, crushing carries on with, yet additionally the economies of most nations, given the rigid authorization of lockdowns over the globe.
  • Significant food product industries verticals have been antagonistically influenced because of the pandemic, as makers endeavour to keep their organizations.
  • Food Research Lab blog explains the difficulties and challenges in marketing a new food and beverage industry in the post COVID world.
FRL – What are difficulties in marketing a new food and beverage


Among the numerous areas that have seen a defeat, the food and drink industry appears to have taken one of the most noticeably awful hits. In the coming occasions, the F&B market merchants should set themselves up for the drawn-out effect of COVID-19, which is probably going to venture up as one of the significant difficulties of food and refreshment industry. A change in outlook has present in the viewpoint of the majority regarding the food and drink industry. Individuals are currently more nourishment inviting, favour sans fat and without sugar items, and are commonly more slanted towards keeping up healthy wellbeing. Supporting this way of thinking is the way that food items are dependent on the quality yet also the healthful substance for the food industry companies. This dynamic manner of thinking has forced food makers to achieve excess changes in the current assembling measure and proficiently tackle a portion of the significant difficulties of the food and beverage market.

  1. The ascent of wellbeing cognizance among purchasers

The expanding rates of food-related problems have provoked buyers to achieve imperative changes in their eating regimen and way of life, making them more wellbeing aware than any other time in recent memory. Naturally, the line of reasoning redirects towards buying nourishments without added additives that may hamper one’s wellbeing. The interest for items that don’t convey the ‘sound’ mark is will undoubtedly decrease, and to remain at the top, the need to take out fake constituents from items has gone to the front as one of the significant difficulties looked by food and beverage administrators. One of the central points that have prompted expanded diabetes commonness is stoutness, connected to a substantial admission of sugar using prepared nourishments and oats. This acknowledgement has, since the last a large portion of 10 years, prompted shoppers avoiding items containing fake sugars and other added additives.  Hence, perhaps the most critical test of the food and beverage industry is for makers to think of sound items that give great supplements; yet, simultaneously, don’t detract from the feel of the brand. It has prompted an assortment of supplement rich nourishments making it to store passageways, named ‘sans gluten’, ‘sans dairy’, ‘without sugar’, and such. The far and complete development of food supplement fixings market is an adept model defending the previously mentioned.

As customers will, in general, buy items with esteem expansion, food items strengthened with proteins, nutrients, and different supplements have better odds of a gigantic deal, energizing food added substances market. Enhancing food items without reducing their quality or settling on taste, but then keeping up the cost-viability, adds to the not insignificant rundown of current issues in the food product development

One more pattern that shapes the core of the difficulties looked by food and refreshment directors is the rising interest for natural food. The significant decrease in the part for handled nourishments has energized the raw food market, expanding mindfulness levels concerning regular nourishments and their positive wellbeing sway. It has supported the interest for regular, sound, food items, pushing natural rice protein market patterns.

  1. The rising of without meat and veganism pattern

The developing worry toward creatures is introducing an adjustment in the food examples of the majority. With an ever-increasing number of buyers competing for veggie lover and vegetarian items, the interest for meat and different things has noticed a critical decay, acting as one of the significant difficulties in food industries development. Social stages and online data entrances have prepared for creature misuse mindfulness, and individuals lean toward buying items with names, for example, “sympathetic guaranteed” and “confine free” for the New product development in food industries.

  1. The expanding confusions of stock administration

Given the restricted timeframe of realistic usability of food items, stock administration has come up to be one of the current issues in the food business. The perishability factor is answerable for a certainty that F&B stock is profoundly defenceless to foodborne microorganisms and that’s just the beginning, if not put away cleanly. It has incited producers to embrace new programming to reduce these issues, given that the presence of foodborne microorganisms may disastrously affect the organization’s standing. Amid this scenery, food microorganism testing business will stand tall as one of the most beneficial arms of the worldwide F&B industry.

  1. The unavoidable presence of eCommerce

An online presence is one of the significant difficulties of food and refreshment industry, taking into account that shoppers are more educated and socially educated, because of the Internet. While centre ventures, similar to apparatuses, gadgets, materials, and other homegrown items have just settled their essence in the trade area, this area delays on the upkeep, technological food development.

  1. The ‘Plastic boycott.’

The requirement of the ‘plastic boycott’ is established in a philosophy that kept going quite a long and has now worked out as intended. The reliable development movement of industrialization, of which the F&B area is a significant arm, has disastrously affected the climate and has prompted eco-benevolence turning into the following enormous mantra out there. Purposely or accidentally, the overabundance utilization and ill-advised removal of plastic have come up as one of the significant difficulties looked by food and drink chiefs today using technological growth in food industries. In this situation, an item that is ‘eco-friendly’, naturally, has all the more a customer association and is probably going to gather rewarding deals than a thing that promotes to hurt the climate. Food and drink makers and retailers are currently endeavouring toward making the food-producing measure profoundly helpful for the environment through the appropriation of various reusing rehearses. The sending of green strategic approaches – directly from the creation to the bundling and flexibly chain the board is a significant answer for handling the current issues in the food business.


Indeed, the difficulties looked by food and drink supervisors are extremely common, attributable to the strangely furious rivalry and the way that a solitary change will undoubtedly influence the whole flexibly chain. Fresher business sectors, changing buyer spending, expanding food costs, worldwide hunger, and trend-setting innovation to achieve broad changes in this area in the following, not many years. Regardless of the reliable difficulties of food and refreshment industry, it anticipates to show substantial increases, later on, says Food Research Lab.


  1. Rowan, N. J., & Galanakis, C. M. (2020). Unlocking challenges and opportunities presented by COVID-19 pandemic for cross-cutting disruption in agri-food and green deal innovations: Quo Vadis?. Science of the Total Environment, 141362.
  2. He, H., & Harris, L. (2020). The Impact of Covid-19 Pandemic on Corporate Social Responsibility and Marketing Philosophy. Journal of Business Research.

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