Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

Leadership

Our executive leadership team has more than a decade of expertise in the healthcare and nutrition fields.

Ganesan A

Chairman & CEO

Ganesan A., Chief Executive Officer, Guires is a self-made man with humble beginnings. Following brief stints working with a few prestigious organizations, he felt the time was just right to start off on his own. Being a technology and data science expert, he was instrumental in initiating and accelerating technology adoption across all divisions of Guires. He also has vast experience in digital marketing and quality management systems. An exemplary visionary, he was quick to identify a need within the market and the business opportunity it presented.

His strategic choices and commitment were instrumental in shaping the organization ‘Guires’ as it exists today. But that was not the end of the road. In his words, “The day you think you have achieved something is when you eliminate all scope for further growth and development”. His go-to motto is ‘push the limits.

This is what motivates him in a relentless pursuit of other avenues, exploring opportunities for growth. Integrity, dedication and commitment are the high points that keep him going while staying ahead in the business.