Why Choose Guires's FRL as Your Food Product Development (FPD) Consultant and Partner?

There are several options in almost every product area in today’s market, and the difficulty is in coming up with unique items that stand out and connect with customers. Guires Food Research Lab (FRL) takes a holistic approach to creating food and beverage products. We define, demographically target, and build effective goods through a sequential process for category selection and comprehension. The client can visit the lab to learn the process. We offer unlimited rounds of revisions to ensure customer satisfaction. The final product prototype, along with the documentation process, including the video (through email), will be shipped to the client, and in case the client is not satisfied with the video, a food technology consultant will visit the place for the product demo at the client’s costs.

What are the different forms that you deliver the Food Product Formulations?

The food industry is witnessing a new form of consumption. Keeping that in mind, we can formulate the products in the form of ready-to-eat, ready-to-drink, ready-to-mix, ready-to-serve, and ready-to-cook food products. We use ingredients that offer an added value to the development and improve its indulgence and sustainability in terms of its functional ingredients, plant-based food dyes, and natural preservatives with a clean label.

What are the sectors Food Research Lab cover?

We cover a wide range of sectors such as soups, sauces and dips, chips, tortillas, dry beverage powder, plant-based products, masalas, puddings, instant mixes and many more.

How is sensory testing been carried out?

Our sensory examination leads to the precise formulation and recipe recommendations. We develop data-driven design models based on sensory research and customer insights. The fact-based design methodology used by Guires reduces risk and gives our clients market confidence while cutting development time in half. With our dedicated sensory lab facility, our team takes satisfaction in creating and optimizing successful products in the marketplace, generating a favourable return on investment, and developing brand advocates.

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What We Do
Branding

Branding

Your brand is a characteristic or collection of features that distinguish your company from another. Food Research Lab is a Global Contract R&D Food, Beverages & Nutraceutical Lab and can be your strategic food and beverage, scientific branding partner. We build brands that are influential and successful.
Branding is offering products and services with the power of a brand. The goal is to attract and keep loyal consumers and other stakeholders by consistently delivering a product that meets your brand's promises. Food Research Lab will help you build these features effortlessly.

BROCHURE

Sectors We Cover

Digital Content

It is indispensable to create digital content in various formats that comes in handy during promotional campaigns. Our Scientific Subject Matter Experts and the digital team can provide value by making the following assets. Our technical team comprises of Ph. D and technologists scholars who have vast experience in Food, Beverage, and Nutraceutical Research and Development.

Social Media Assets
Ebooks
Scientific & Evidence – Primary & Secondary Research-Based Whitepapers
Evidence-Based Summaries
Case Reports
Guidelines
Youtube Channel
E-Detailing And Video Script
Visual Aids And Info-Graphics

Marketing Materials

Our Research and technical support team can help you create scientific marketing materials that add tremendous value to your promotional campaigns and align with the food branding trends. Our graphic designers and branding executives make craft high-quality marketing materials that meet global standards.

Flyers and Leaflets
Pitch Decks
Brochures
Adverts
Food blog posts
Booklets, Ebooks, and Newsletters,
Conference summaries
Interviews and Testimonials
PowerPoints Presentations and Press Releases.

Our Subject Matter Experts (SME’s) assist our clients in generating the above-listed branding methodologies with core technical knowledge and strong subject expertise. We act as a food branding agency and provide our services scheduling, evaluating, and engaging with branding material used for promotions.

We have tools and digital marketing experts with sound knowledge of Food, food branding strategy, beverage, and nutraceuticals, that can support you in automating these procedures, saving time, increasing productivity, and tapping into the potential of your audience.